Retail PR & Digital Marketing

Author name: Sunil

How to Grow Your Business with the Help of Digital Marketing

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to grow your business with digital marketing on Inc. Here’s a summary from the feature. Traditional marketing strategies have their place, but digital marketing should be every business’s go-to because it’s: • Affordable: Digital marketing offers a number of strategies based on the goals and budget …

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Building Relationships With Buyers Helps Secure Your Brand on Store Shelves

After months (or years) of designing and redesigning, you finally have the product you’ve been dreaming about which is a big reason to celebrate. Now comes the hard part. Convincing your dream store to carry and sell your brand’s product. Ever wonder why some products have such prominent placement? You don’t necessarily need to be …

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How Corporate Responsibility Is Influencing Consumer Buying Decisions

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how corporate responsibility is influencing consumer buying decisions on Forbes blog. Check out this highlight from the feature. Corporate social responsibility (CSR) is how a company considers its impact on the environment, culture and society. Basically, it’s acknowledging that your business has an effect on the world, and it should be a better …

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Why You Still Need Strategic KPIs To Reach Your Goals In 2022

ChicExecs VP of Global Strategic Accounts, Lydia Vargo, shares her tips on why you still need strategic KPIs to reach your goals in 2022 on Forbes blog. Enjoy this excerpt from the feature. KPIs, or key performance indicators, can serve as important yardsticks for measuring your brand’s performance. Unfortunately, just like New Year’s resolutions, all too often businesses set …

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Why You Should Become Best Friends With A Freelance Journalist

ChicExecs VP of Public Relations and Digital Marketing, Kristen Wessel, shares why you should become best friends with a freelance journalist on Forbes blog. Here’s a recap from the article. Don’t let digital media fool you: Personal relationships are still important for both journalists and brands. Actually, journalists say relationships are becoming even more important to them. …

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Pure Sky Glass and Multipurpose Cleaning Glove Wins Better Homes & Gardens Clean House Award

Pure Sky Glass and Multipurpose Cleaning Glove has been awarded Best Microfiber Glove by Better Homes & Gardens in the 2022 Clean House Awards. We couldn’t be happier for our client! The awards showcase innovative cleaners and tools that are easier to use, more powerful, and most importantly, safer for families and the planet. BH&G noted: “This sturdy, double-sided …

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ChicExecs Spotlights Women-Owned Brands on KTLA5

Our amazing lifestyle expert, Danica McAdam, featured five women-owned businesses giving back to nonprofits on KTLA5 with host Lu Parker for International Women Day. Check out these terrific brands and feel good knowing that a portion of your purchase goes to a worthwhile charitable organization. Congrats to all these exceptional brands! Starting off with Kyte BABY, who donated a …

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The 7 Biggest Mistakes Growing Companies Make With Their Retail Strategy

Lydia Vargo, Senior VP of Elevate at ChicExecs, shares the seven biggest mistakes growing companies make with their retail strategy on Forbes blog. Enjoy this excerpt from the piece. There’s no need to learn from the school of hard knocks: set yourself up for success with a solid retail strategy. Avoid making these seven mistakes to craft a stronger, more …

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The Power of Backlinks: Why a Properly Managed Affiliate Program is Essential to Your Marketing Campaign

Is it time to spread the word about your brand? While organic features are great, getting others, including the media and influencers, to sell for you as an affiliate can help you convert interest into sales. With a properly managed affiliate program you can drive more traffic to your business and website while simultaneously increasing …

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