Author name: Sunil

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to grow your business with digital marketing on Inc. Here’s a summary from the feature. Traditional marketing strategies have their place, but digital marketing should be every business’s go-to because it’s: • Affordable: Digital marketing offers a number of strategies based on the goals and budget […]

After months (or years) of designing and redesigning, you finally have the product you’ve been dreaming about which is a big reason to celebrate. Now comes the hard part. Convincing your dream store to carry and sell your brand’s product. Ever wonder why some products have such prominent placement? You don’t necessarily need to be

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how corporate responsibility is influencing consumer buying decisions on Forbes blog. Check out this highlight from the feature. Corporate social responsibility (CSR) is how a company considers its impact on the environment, culture and society. Basically, it’s acknowledging that your business has an effect on the world, and it should be a better

ChicExecs VP of Global Strategic Accounts, Lydia Vargo, shares her tips on why you still need strategic KPIs to reach your goals in 2022 on Forbes blog. Enjoy this excerpt from the feature. KPIs, or key performance indicators, can serve as important yardsticks for measuring your brand’s performance. Unfortunately, just like New Year’s resolutions, all too often businesses set

ChicExecs VP of Public Relations and Digital Marketing, Kristen Wessel, shares why you should become best friends with a freelance journalist on Forbes blog. Here’s a recap from the article. Don’t let digital media fool you: Personal relationships are still important for both journalists and brands. Actually, journalists say relationships are becoming even more important to them.

Lydia Vargo, Senior VP of Elevate at ChicExecs, shares the seven biggest mistakes growing companies make with their retail strategy on Forbes blog. Enjoy this excerpt from the piece. There’s no need to learn from the school of hard knocks: set yourself up for success with a solid retail strategy. Avoid making these seven mistakes to craft a stronger, more

Is it time to spread the word about your brand? While organic features are great, getting others, including the media and influencers, to sell for you as an affiliate can help you convert interest into sales. With a properly managed affiliate program you can drive more traffic to your business and website while simultaneously increasing