Retail PR & Digital Marketing

ChicExecs Spotlights Women-Owned Brands on KTLA5

Our amazing lifestyle expert, Danica McAdam, featured five women-owned businesses giving back to nonprofits on KTLA5 with host Lu Parker for International Women Day.

Check out these terrific brands and feel good knowing that a portion of your purchase goes to a worthwhile charitable organization. Congrats to all these exceptional brands!

Starting off with Kyte BABY, who donated a percentage of its proceeds for Women’s history month to Earth League International. Kyte BABY is the brainchild of Ying Liu. When looking for better quality material for her sensitive baby’s skin, her research led her to the soothing and sustainable properties of bamboo. Out of this, Kyte BABY was launched. Using this environmentally-intelligent fabric, the company’s line features clothing for, babies, toddlers, moms, and dads.

Next up was 52 Days of Style. Wardrobe stylist and personal shopper Dina Scherer’s card deck makes the luxury of having a personal stylist affordable and at your fingertips at all times. Turn looking into your closet into a fun activity where you come up with your day’s look with ease and style. Dina has designed the perfect way to do just that. Dina is donating 10 percent of sales through Women’s History Month to Dress For Success.

Danica followed with IBIZA Passion, a Latin American brand that designs unique, faith-inspired pieces based on ancient symbols, such as stunning one-of-kind Scapular necklaces with two charms, one you wear on the front and the other on the backside to guide and protect. The brand donated 25% of sales on March 8 to TECHO! Ibiza Passion is also donating 10% of all proceeds for the entire month of March, being Women’s History Month, to TECHO.

Urban Hydration was next, founded by Psyche and Vontoba Terry in 2009. The couple was challenged to create a clean beauty line that addressed dry skin and hair that wasn’t just fun and affordable, but healthy. Most importantly, these products are safe for the entire family to use without compromising gluten, polybeads, parabens, phthalates, paraffins, and silicones. Today, Urban Hydration is sold in more than 32,000 retail stores nationwide and the brand is committed to giving back. The brand donates a gallon of water for every product sold to Water Is Life all year long!

Lastly, board-certified cosmetic dermatologist and Mohs micrographic surgeon Dr. Stefani Kappel has spent the last two decades specializing in skin disorders and rejuvenation procedures. Her clients rave about her medical-grade MDAiRE™ skincare line!) that adheres to the principles Dr. Kappel advocates for in her practice. She worked closely with a personal chemist and formulator using the newest, most potent active ingredients to create her line. MDAIRE is donating 10 % from its DUO Correct & Protect set for Women’s History Month to Girls INC.!


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