Last week, we hosted a webinar bringing together our divisions Backhouse Agency and ChicExecs for the session “Inside the Amazon Ecosystem: What’s Driving Brand Growth Right Now.” In this conversation, we unpacked a major shift happening in ecommerce: Amazon is no longer just a place where products are listed and sold—it has become the final […]
How Brands Are Winning in the Amazon Ecosystem Read More »
Last week, we hosted a webinar in partnership with Backhouse Agency, a division of CB Agency Group. We love having conversations with brands that are eager to get onto retail shelves, but the truth is, getting placed is only half the battle. The real win? Sell-through. We’ve been doing this for over two decades. Our
From Shelf to Sell-Out: Inside Our Latest Webinar on Winning at Retail Read More »
Expo West continues to be one of the most important events for the natural and organic products industry. Every year, it offers a preview of what will soon appear on grocery shelves, in wellness routines, and across consumer conversations. Our team at CB Agency Group, including ChicExecs and Backhouse Agency, returned from Expo West 2026
Expo West 2026 Trends: What Brands Need to Know About the Future of Natural Retail Read More »
If you just watched our live segment on KVVU FOX5 Las Vegas or followed the link shared on air, welcome. We are glad you are here. The Consumer Electronics Show in Las Vegas is officially in full swing. CES is the biggest technology event in the world, and it represents a defining moment for brands
Live From CES Las Vegas: How ChicExecs Turns Innovation Into Scalable Consumer Brands Read More »
Clients Praise Communication and Growth Clients Praise Communication and Growth when working with ChicExecs, and those words inspire us daily. Every testimonial fuels our passion for raising the bar. One client recently shared, “ChicExecs doesn’t just deliver results, they feel like an extension of our team. Every week we know exactly what’s happening, what’s
Clients Praise Communication and Growth with ChicExecs Read More »
In today’s fast-moving digital world, visibility means everything. But where your brand shows up is just as important as what is being said. At ChicExecs, we have always led with innovation and results in public relations. For over 20 years, we have secured national TV placements, magazine features, blog coverage, podcast mentions, and digital media
As the seasons shift and the days get longer, so should your ad strategy. Spring and summer are golden opportunities for brands to get creative, tap into that seasonal energy, and connect with audiences who are ready to spend, travel, and celebrate. Whether you’re selling snacks, sunglasses, swimsuits, or skincare—this is your moment to shine.
SPRING AND SUMMER AD STRATEGIES THAT MAKE YOUR BRAND BLOOM Read More »
Let’s be real—owning a brand is not for the faint of heart. There are days when the sales are flowing, the reviews are glowing, and your DMs are full of collab requests. And then there are the slower seasons—when the website traffic dips, the orders slow down, and suddenly, you’re questioning everything from your pricing
HOW TO STAY MOTIVATED AS A BRAND OWNER (EVEN WHEN SALES ARE SLOW) Read More »
Securing a feature in a top media outlet is one of the most powerful ways to build credibility, increase brand awareness, and drive sales. But with so many brands vying for attention, how do you rise above the noise and get noticed by the media? Editors and journalists receive hundreds of pitches weekly, and only
WHAT EDITORS AND JOURNALISTS LOOK FOR WHEN FEATURING BRANDS Read More »
If there’s one thing every brand needs in 2025, it’s visibility. With more consumers shopping, researching, and engaging online, your digital presence needs to do more than just exist—it needs to stand out. Whether you’re a startup building brand awareness or an established company looking to stay top-of-mind, increasing your visibility online is the key
THE BEST WAYS TO INCREASE YOUR BRAND’S ONLINE VISIBILITY IN 2025 Read More »
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