leadership that cares
co-founder & co-president
co-founder & co-president
SENIOR vice president of pr and digital marketing
SENIOR VICE PRESIDENT of ELEVATE
Lydia is an accomplished Sales & Marketing professional who has made significant contributions to the business world. With a successful career in the Mutual Fund industry in Canada and international experience in Australia, she joined ChicExecs in 2012 and has continued to thrive in her role. With university degrees in Science and Psychology, coupled with finance accreditations, Lydia’s unique skillset has been invaluable in helping brands establish themselves in the competitive U.S. market. Her thought-leadership has been recognized in multiple press features, and she is a regular contributor to Forbes and other notable media outlets. Lydia’s expertise and dedication to excellence have made her a highly sought-after professional in her field.
VICE PRESIDENT of retail strategy
Former brand owner (FUMI, 2007) Nichole Evans now runs the Retail Strategy department at ChicExecs and leads her team to success! With over 25+ years of experience of being an entrepreneur, Nichole is able to share her expertise with her team and evaluate a brand’s potential when they walk through our doors. She built a successful women’s accessory line and was involved in all product development including product design, patent work, financial matters, and marketing.
Jr. Account Executive
With a graduate degree in Communication, Katie comes from a family of business owners and has a passion for marketing. Katie helps entrepreneurial brands succeed by setting and achieving goals with her strong work ethic and perseverance. In her free time, she enjoys spending time with her dog, watching Netflix, and learning about different cultures, with a goal of traveling the world.
Gwen Burnett is a seasoned Business Sales Executive with over 20 years of expertise in the apparel industry, as well as CPG, beauty, and health & wellness brands at ChicExecs. With a degree in Fashion Merchandising, she has generated millions in sales as VP of sales for US and International brands. Gwen has successfully procured new business with national retailers such as Nordstrom, Bloomingdale’s, Neiman-Marcus, and more.
Karla has over 7 years of experience in the retail industry, with a focus on opening accounts and obtaining reorders. She excels at product development, branding, packaging, retail sales, and marketing for entrepreneurial brands, and has successfully placed products in major retailers such as Nordstrom, Anthropologie, Free People, Bloomingdales, and more. Karla enjoys outdoor activities and travel, and is passionate about contributing to the growth of businesses.
Sr. Account Manager
Brianna is a Senior Account Manager in ChicExecs’ Retail Strategy Department with over seven years of experience at the company. She has helped place product lines in major retailers like Saks Fifth Avenue and Nordstrom. Brianna has a background in Retail, Merchandising, Sales, Event Planning, and Management. In her free time, she enjoys sketching and sewing new designs and spending time with her dog, Vader.
Kayla graduated from California State University San Marcos with a Bachelor’s degree in Criminal Justice Studies. She discovered her passion for marketing and retail strategy while working as an executive assistant for an IT sourcing company. Kayla is excited to be part of ChicExecs’ team and enjoys spending time with her dog and going on new adventures.
Kathleen has a Marketing degree from CSUSM and a passion for helping brands grow. Her background in the retail industry gives her insight into what retailers are looking for and what customers are buying. Kathleen loves classic films from the ’30s-’50s and is pursuing a yoga certification in her free time. She enjoys using her skills to help her team thrive at ChicExecs.
Maria is a Communication graduate from California State University San Marcos. She started as a Retail Strategy intern at ChicExecs and is now an Account Executive. She secured placements with key retailers like Nordstrom and Macy’s, loves helping entrepreneurs, and enjoys her work in the Retail Strategy department. In her free time, she enjoys reading, playing with her dogs, and spending time outdoors.
your dream team
creativity, passion, and experience
Hytrek Lindsey J
Anna L Kasner
Morea N West
Esabel W Sadek
Jr. Account Executive
Sr. Account Executive
Sr. Account Manager
Vanessa S O'Brien
Kiley R Long
Sierra J MacIntyre
Estrella (Star) Bush
Director of PR
Sr. PR Manager
Sarah has nearly 20 years of experience in Public Relations, managing campaigns for a variety of clients in fashion, beauty, and lifestyle industries. She’s secured top-tier media placements, including with The Today Show, Good Morning America, Oprah and Martha Stewart amongst others. Sarah has a B.A. from UC Santa Barbara and enjoys coffee, family time, and chasing after her daughter and dog.
Digital Mktg Manager
Director of Brand Development
Deniz G Otte
Marketing Account Coordinator
Leilani L Mach
Sr. Marketing Acct Coord
Account Exec-Sales Trainee
Tanya L McDaris
Hi, I am Lisa! I am the Director of Brand Development at ChicExecs. I am a branding expert with a background in management for Nordstrom and Disneyland. I help clients shine in national and international media outlets and help establish their products as household names. I enjoy hiking, going to the beach, and surfing with my children.
Hi, I’m Jessica! I studied Psychology at San Diego State University before discovering my passion for sales at Nordstrom, Monster Energy and Image Concepts Uniforms where I was recognized for outstanding performance. I enjoy building lasting relationships with clients and helping inventors and innovative brands make their dreams a reality.
Tanya L McDaris
Hi, I’m Tanya. I have over 18 years of sales and marketing experience and I’ve worked in the advertising world with both digital and printed publications. I carry my cheerleading mentality to my work and projects. I’m a single mom of three and you can always find me behind the scenes at my children’s activities and heavily involved within my community.
Hi, I’m Brittany. I am an experienced professional in human capital management and business development. I specialize in market research, creating brand stories, and building strong client relationships. I enjoy spending time with my family, hiking, and serving my church and community.
Hi, I’m Lauren. I am a 2x All American volleyball player with a degree in Hospitality, Tourism & Events. I enjoy orchestrating successful social and corporate events, interweaving my sports background and event passions. My personable attitude and hard-working nature contribute to my strong client relationships. In my free time, I love exploring trendy food spots and planning my next travel destination.
Hi, I’m Lauren. I’m from Philadelphia, PA, a former track & field athlete that graduated from Penn State University with a Bachelor’s degree in Kinesiology. Having over a decade of sales, client relations, and business management experience, I am passionate about prioritizing clients and helping them reach their goals. In my free time I mentor high school athletes, enjoy hiking, and hanging out with my dog, Onyx!
Hi I’m Courtney! I am an expert at identifying issues and creating resolutions. My strengths include efficiency, productivity and high adaptability. I am passionate about exploring and understanding the needs of brands from every industry, and helping them grow. I love spending time vacationing with my family and enjoying local theme parks with my children.
Hi, I’m Robin! I hold a degree in Communications from Missouri State University, and I have accumulated extensive experience in Business Development over the years. I am genuinely passionate about assisting brands in achieving their objectives through a cohesive strategy and witnessing their growth to its fullest potential is something I find immensely rewarding. During my free time, you’ll often find me in the stands supporting my two teenage boys in their various activities or spending time with my friends and family.
Hi, I’m Samantha. I am a sales and marketing expert with a Bachelor’s degree in Journalism focused on Digital Media Marketing and over five years of experience in the high tech/software industry. I joined ChicExecs to provide PR and marketing services to help businesses grow. I am passionate about building relationships, understanding others’ goals, and being part of the digital marketing transformation.
Hi, I am Alyssa. I have 8 years of experience in business development, marketing, account management, and operations. I am passionate about building strong client relationships and helping businesses surpass their long time goals to succeed with the best outcome for their brands. In my free time I enjoy staying active, working on my fitness journey and spending time with my dog Lily.
Hi, I’m Gianna. I’m a San Diego local, graduated from Miami University in Oxford, OH with a bachelors degree in Kinesiology. I’ve always had a strong passion for health and wellness, making new connections and meeting new people which led me to my experience in sales and customer service. In my free time I’m either surfing, spending time with friends, working out or at a music festival.
Hi, I’m Mariah. I graduated from California State Northridge with a BA in Communications. With experience in PR, digital marketing, business development, fashion marketing, and my passion for creating meaningful relationships with everyone, I am confident I can provide the best experience for our clients. In my free time, you can find me at the beach, doing pilates, or shopping!
Hi, I’m Olivia. I am a San Diego native with a strong background in retail sales, customer service, interpersonal communication, and personal styling. I am passionate in creating lasting customer relationships. In my free time, I enjoy cooking and discovering new holistic recipes, as well as spending time with my maltipoo.
Hi, I’m Malia. I am an executive chef turned Account Coordinator supporting Brand Development in bringing on new clients. I have an extensive background in marketing and I am a passionate pastry chef who loves everything about the culinary world. Outside of work, I love spending time with my husband and two pups, along with cooking, baking, and exploring new restaurants.
Hi, I’m Deniz. I have 12-year experience as a brand expert, holding a B.A. in Business Administration and an M.A. in Brand Management from Istituto Marangoni, Italy. I have extensive experience in Europe and America in consultancy projects, designing brand strategies, and helping brands worldwide establish their presence and enter new markets. I love hiking, traveling, and soaking up any type of art.
Hi, I’m Jacky. I graduated from San Diego State University with a Bachelor’s Degree in Journalism with an emphasis in Advertising. I am a Sr. Marketing Coordinator and a passionate communications expert. I enjoy telling our story and inspiring many brands to take action and reach their goals. In my free time, I enjoy baking, going to the beach, and traveling.
Hi, I’m Leilani. I graduated from Cal State San Marcos with a Bachelors of Business Administration in Marketing. My experience in digital marketing world, made me realize my interest in building relationships with people and passion about helping brands grow. In my free time I enjoy cooking new dishes, spending time with my malti-poodle, and seeking new restaurants.
Hi, I’m Amy, a passionate relationship builder and marketing enthusiast. My knack for nurturing connections goes hand in hand with my ability to craft marketing strategies. When I’m not immersed in the world of marketing, you’ll find me teaching yoga, cooking in the kitchen, or spending quality time with my little dog, Melvin!
digital marketing team
Hi, I’m Kate. I am a skilled marketer with 8 years of diverse experience in branding, social media, email, SEO, website optimization, and paid search. I’ve managed marketing campaigns in various industries and am results-oriented with a passion for understanding consumer insights. I am a proud alumna of the University of North Carolina at Chapel Hill and I currently live in downtown San Diego. I enjoy running, biking, and horseback riding in my free time.
Hi, I’m Allison. I am a San Diego native with years of experience in social media and digital marketing specializing in influencer marketing, engagement rates, and successful campaign delivery. My background working with brands help me find the right influencers and set expectations for deliverables. I manage campaigns resulting in increased social media growth and engagement rates. I enjoy the beach, country music, and playing with my dachshund.
Hi, I’m Cassady. I have 9 years of experience in digital marketing and public relations, working with Fortune 500 clients including GM and Procter & Gamble, as well as small business owners and executives of major corporations. I started my career working in content for AOL and later worked for a top 10 domain house in Downtown LA. I am engaged to a celebrity choreographer and am a cat mom. I am currently pursuing my passion for floral design.
Hi, I’m Maddie! I am a photographer and videographer with a passion for capturing moments that tell a story. With an exceptional eye for detail and 8+ years of experience including work showcased in Time Square, I consistently deliver stunning visuals that leave a lasting impression. I can’t wait to bring your creative vision to life through my work. When I’m not behind the camera, I enjoy spending time relaxing at the beach or traveling.
I’m Erica Oh-Dela Cruz and overall I have 18 years of well-rounded marketing experience- direct mail, tradeshow, product, email, SEO, paid search and paid social. Love working with and getting results for my DTC clients! Outside of work, I like to spend time with my 3 little boys in our home in Oceanside.
Hi, I’m Jess, an influencer specialist who thrives on helping influencers and brands reach their full potential. I provide 360 knowledge of the influencer landscape and established relationships in the industry. My goal is to help brands identify the best influencers for campaigns, ensuring an authentic and impactful relationship. In my free time, I’m usually at the beach, hanging with my husband and friends, or at Disneyland!
public relations team
Hi, I’m Leah. I am a Senior Public Relations Manager at ChicExecs with over 17 years of experience in PR and marketing. I manage multi-faceted key campaigns and a team of PR Account Executives, with expertise in building lasting relationships with clients and the media. I helped clients achieve their PR goals, resulting in features on top media outlets and publications. I am a mother of three who enjoys photography, coffee, and date nights with my husband.
Hi, I’m Sarah. I have a B.A. from UC Santa Barbara and nearly 20 years of experience in Public Relations, managing campaigns for a variety of clients in fashion, beauty, and lifestyle industries. I’ve secured top-tier media placements, including with The Today Show, Good Morning America, Oprah and Martha Stewart amongst others. I enjoy coffee, family time, and chasing after my daughter and dog.
Hi, I’m Jessica. I have over 15 years of experience in marketing and public relations, a B.A. in Communications and a Digital Media & Marketing Certification. I am passionate about achieving business growth. My results-oriented approach and excellent communication skills have established trust with internal teams and clients. In my free time, I enjoy golfing, pickleball, pilates, and visiting my adult children on the East Coast.
Hi, I’m Alex. I have 28 years of experience in Journalism, Marketing, and PR and I’ve been with ChicExecs since 2014. I enjoy landing big wins for clients and has worked in all aspects of the media world, including launching Surfing Girl Magazine and co-launching Breezy Mama blog. I love spending time with family and friends, beach walks with my husband, and watching my two teens play sports.
Hi, I’m Allison. I am a strategic PR Account Executive with four years of brand-building experience. I have a bachelor’s degree in Literature and Writing and a strong work ethic to fulfill my clients’ goals. I have secured client coverage in top media outlets such as Forbes, TODAY, Good Housekeeping and many more. When not working, I enjoy spending time outside, cuddling my cats, or playing golf.
Hi, I’m Amber. I have over 10 years of experience in PR, securing notable client coverage on Good Morning America, Business Insider, Forbes, and more. With a B.A. in Journalism specializing in PR from California State University, Chico I love helping clients reach their target customers and build credibility through PR. On my free time, I enjoy practicing yoga and exploring with my husband and two adorable kids.
Hi, I’m Andrea. I have a degree in International Business. I pursued fashion styling and marketing before discovering my love for writing and brand voice. I have secured placements in top publications like Travel + Leisure, Forbes, and Los Angeles Times for my clients. In my free time, I enjoy searching for the best fish taco in San Diego.
Hi, I’m Sarah. I am a graduate from California State University Fullerton with a Bachelor of Arts in Communications with a focus in Public Relations. I was an active member of PRSSA. I joined ChicExecs following my experience as an account executive for CSUF’s PR firm, Titan Public Relations. I love working with others, writing, public speaking, and adding creativity to everything I pursue. I love reading, photography, working out, trying new vegan food, and spending time with friends!
Hi, I’m Gabby. I have over five years of experience in Public Relations working with brands and consumer products like Colectivo Coffee, Ultracor, SANA foods, and many more. I love bringing PR campaigns to life and working with brands in the health, lifestyle and wellness space. I am a DePaul University graduate and Chicago native. I enjoy spending time in the West Town neighborhood with my fiancé and two dogs.
Hi, I’m Jacqueline. I have over 5 years of experience in the field and have gained client coverage in top-tier media outlets including; Reader’s Digest, Buzzfeed, and Taste of Home. I have a passion for helping brands build their press page and reach new audiences. When I’m not working on winning over key editors and producers, I enjoy walking my dogs or binge-watching new shows with my husband.
Hi, I’m Katie Rose. I’m a seasoned PR and Marketing professional with over a decade of experience in brand storytelling, strategic marketing campaigns, and special event planning. I’ve secured media placements with major networks like Today Show, CNN, and Good Morning America, as well as publications like Chicago Tribune, Us Weekly Magazine, and People Magazine. I graduated from Butler University with a degree in Vocal Performance. I love art, travel and my big Irish family.
Hi, I’m Kiley. I’m a Senior Publicist and TV Lifestyle Expert with 8+ years of PR and marketing experience. I secure media coverage for clients in various industries and have worked with major publications and shows. I’m an award-winning journalist and I enjoy storytelling and building relationships with my clients. In my free time, I like hiking and exploring new places.
Hi, I’m Mackenzie. I have years of PR experience with ChicExecs and I believe in integrating PR into a brand’s marketing strategy to boost brand awareness. I’ve secured national features for clients in top outlets like Forbes, Allure, Bustle, and Business Insider. I enjoy meeting with key editors and writers in NYC, LA, and San Francisco and love traveling, live music, and hiking in her free time.
Hi, I’m Sydney. I graduated with dual degrees in Journalism and Business-Marketing from the University of Missouri. I’ve secured national features in top outlets like People, Buzzfeed, and Good Morning America. I love the challenge of gaining top national coverage for my clients and enjoy coaching volleyball and seeking new adventures in my free time.
Hi, I’m Vanessa. I am an experienced PR and marketing professional, specializing in brand-building. I earned a degree in Broadcast Journalism and began my career in journalism with Fox News San Antonio. After gaining experience, I shifted to focus on the strategic side of marketing and became a PR Manager in Orange County. I enjoy exploring San Diego beaches, restaurants, and concerts with my family in my free time.
Hi, I’m Anna. I received a Bachelor of Arts in Public Relations, while also competing as a varsity student-athlete at Western Washington University. I moved to San Diego right after graduating college and immediately fell in love with the sandy beaches, delicious food, and friendly people. My passion for public relations and fashion inspired me to join the ChicExecs team.
Hi, I’m Esabel. Following my graduate degree in Sociology, I discovered my passion for Public Relations while interning for a TV show and started working in communications before joining ChicExecs as a PR Account Coordinator. I am passionate about the industry and I enjoy traveling and exploring nature in my free time.
Hi, I’m Jessica. I graduated from San Diego State University with a Bachelors in Marketing and Associates in Business, Economics, and Mathematics. I explored my way through school, enjoying every moment of it! My experience with sales and client relations led me to ChicExecs where I can further develop my skills as a Public Relations Account Coordinator. I am passionate about building relationships and fueled by creativity. In my freetime, I enjoy trying new recipes, paddle boarding, any and all time spent with family and friends, and adventuring to new places!
Hi, I’m Lindsey. I graduated from California State University San Marcos with a degree in Communications. The excitement of a fast-paced work environment paired with my passion for personal relationships, media, and brand development is what led me towards public relations. In my free time, I enjoy exploring local coffee shops with my friends, and reading memoirs at the beach.
Hi, I’m Madison. I have a degree in Business Marketing from CSU. I’m passionate about understanding businesses and learning how to help them grow. My skills in writing, organization and customer service make me a great Public Relations Account Coordinator at ChicExecs. Outside of work, I enjoy coffee, decorating, and writing poetry.
Hi, I’m Cathy. I have over 30 years of experience in copywriting, public relations, project management, marketing, and editing across various industries. I’ve collaborated with colleagues worldwide and I’m fluent in Greek! With a B.A. in journalism from San Diego State University, I’m a San Diego native. I enjoy traveling, gardening, and international cuisine in my free time. I live in San Marcos, California, with my husband.
Hi, I’m Morea. I am a graduate from Chapman University with a degree in Business Administration and a marketing emphasis. Following my marketing experiences in agencies, I joined ChicExecs to bring my passion for marketing, public relations and graphic design to this inspiring team. In my free time, I enjoy soaking up the sun at the beach, creating art, and exploring San Diego with my friends.
Hi, I’m Telula. I graduated from Arizona State University with a degree in Journalism. I discovered my passion for PR and marketing during college and haven’t looked back since. My love for content creation and all things social media has helped me navigate through the PR and marketing industries. When I’m not behind my work desk, you can find me exploring new cities, purchasing festival tickets, and online shopping.
Hi, I’m Bethany. I studied public relations at San Diego State University where I discovered a love for storytelling and media creation. I am looking forward to beginning a career in PR with ChicExecs. In my free time, I enjoy spending time in the ocean, going to concerts with friends and thrifting cool new wardrobe pieces!
retail strategy team
Hi, I’m Brianna. I am a Director in ChicExecs’ Retail Strategy Department with over seven years of experience at the company. I’ve helped place product lines in major retailers like Saks Fifth Avenue and Nordstrom. I have a background in Retail, Merchandising, Sales, Event Planning, and Management. In my free time, I enjoy sketching and sewing new designs and spending time with my dog, Vader.
Hi, I’m Gwen. I am a Business Sales Executive with over 20 years of expertise in the apparel industry, as well as CPG, beauty, health and wellness brands at ChicExecs. With a degree in Fashion Merchandising, I’ve generated millions in sales as VP of sales for US and international brands. I have successfully procured new business with national retailers such as Nordstrom, Bloomingdale’s, Neiman-Marcus, and more.
Hi, I’m Katie. With a graduate degree in Communication, I come from a family of business owners. I have a passion for marketing and helping entrepreneurial brands succeed by setting and achieving goals. I have strong work ethic and perseverance. In my free time, I enjoy spending time with my dog, watching Netflix, and learning about different cultures, with a goal of traveling the world.
Hi, I am Karla! I am a Senior Account Executive with over 9 years of experience in the retail industry and an exceptional track record of helping brands achieve extraordinary growth through retail channels such as Nordstrom, Bloomingdales, Saks Fifth Avenue, CVS, Target, and many more! I have become a driving force in the industry, propelling numerous brands to new heights and securing their spot in the competitive market with an innovative and results-oriented approach.
Hi, I’m Maria. I am a Communication graduate from California State University San Marcos. I started as a Retail Strategy intern at ChicExecs and I am now an Account Executive. I secured placements with key retailers like Nordstrom and Macy’s. I love helping entrepreneurs. In my free time, I enjoy reading, playing with my dogs, and spending time outdoors.
Hi, I’m Kayla. I graduated from California State University San Marcos with a Bachelor’s degree in Criminal Justice Studies. I discovered my passion for marketing and retail strategy while working as an executive assistant for an IT sourcing company. I am excited to be part of ChicExecs’ team. I enjoy spending time with my dog and going on new adventures.
Hi, I’m Kathleen. I have a Marketing degree from CSUSM. My passion for helping brands grow and my background in the retail industry gives me insight into what retailers are looking for and what customers are buying. I love classic films from the ’30s-’50s and I’m pursuing a yoga certification in my free time. I enjoy using my skills to help my team thrive at ChicExecs.
Hi, I’m Alysia. I have a degree in Media Studies and experience in Retail Management, Office Administration, and Cosmetology. I love digital communication and I’m passionate about beauty, skincare, and fashion. I enjoy reading, writing, and spending time with my cats and fiancé. My dream is to travel the world and share my experiences with loved ones.
Hi, I am Brittney. I am an experienced coordinator with a degree in Business Administration and a focus on Marketing. I have expertise in management, brand advertising, and social media marketing. I excel in building professional rapport with clients and bringing a brand’s mission to life.