ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to grow your business with digital marketing on Inc. Here’s a summary from the feature.
Traditional marketing strategies have their place, but digital marketing should be every business’s go-to because it’s:
• Affordable: Digital marketing offers a number of strategies based on the goals and budget of each business. Whether you are interested in online ads or creating an organic video, you can tailor your digital marketing strategy to best fit the budget of your business.
• Fast: Speaking of time, you can get an email campaign up and running in less than an hour. That’s way faster than traditional channels, where it can take weeks for a campaign to materialize.
• High-volume: If you are looking to reach consumers outside of your local area, blogs and digital content have the opportunity to reach millions of viewers.
I recommend following these four trends to grow your business with digital marketing through 2022 and beyond.
1. Video Content
Fifty-four percent of users want to see more video content from the brands they buy from. So why are so many businesses leaning into just social posts and blogs? YouTube, Snapchat, Instagram and TikTok need to have a place in your digital marketing mix.
2. Personalized Email Marketing
Third-party cookies are going away, which means that digital marketing tactics like paid ads aren’t going to be as effective as they were in years past. This is why owned media, like email, is so important.
3. Online Communities
Thirty-six percent of Americans say they’re lonely–a number that’s only grown since the pandemic. In a time of increasing disconnection, it’s more important for brands to bring people together. That’s why online communities are so mighty.
4. Mobile-first Everything
Are your website and email marketing built for mobile users first? You might not realize it, but there could be issues with the spacing, formatting and rendering. This happens because business owners usually design their marketing promotions on a desktop computer–but consumers receive them on a mobile device. Weird things happen when you try to translate desktop designs into mobile, and that’s why businesses need to design for mobile-first.
Read Nikki’s entire blog here.