ChicExecs Secures Patch in O Magazine

Our latest feature is for our client Patch in O Magazine!

Patch bandages were featured as one of three brands that help you heal better from cuts and scrapes.

Check out Patch for the biodegradable bamboo fabric bandages with antimicrobial coconut oil or soothing aloe, plus a panda print for kids.

Congratulations Patch!

The ChicExecs Team

ChicExecs Secures Pure Daily Care on Bustle

Our latest feature is for our client Pure Daily Care on Bustle!

Pure Daily Care’s Ultimate Aromatherapy Diffuser & Essential Oil Set made the list of relaxing, crowd-pleasing inventions found on Amazon. 

Check out this multi-use aromatherapy diffuser from Pure Daily Care for puffing delicious essential oil scents into the air. It also changes colors for a soothing chromatic effect.

Congratulations Pure Daily Care!

The ChicExecs Team

ChicExecs Secures Boost Oxygen on Best Company

Our latest feature is for our client Boost Oxygen on Best Company!

The oxygen can made the list of 65 gifts under $50 in “The Ultimate Fall 2019 Health and Fitness Gift Guide.”

Check out Boost Oxygen for the short one-second inhalations of scented/flavored oxygen to give you the extra boost that you need when working out or spending time out in nature.

Congratulations Boost Oxygen!

The ChicExecs Team

How to Create Lasting Business Relationships

ChicExecs VP of Public Relations and Digital Media Kristen Wessel shares how to create better relationships with vendors, customers, competitors and more — no matter where they are in the world.

She explains that no matter how great your product or team is, the success of your business revolves around good relationships.

“Although we’re buttoned up and professional at work, we still want to connect with other people. That’s why business relationships are everything.”

Read her full Forbes article here.

 

Building a Solid Retail Strategy: 5 Questions to Ask

How to Build a Retail Strategy

Whether your product is ready to enter the marketplace or your brand wants to expand its sales beyond an e-commerce site, chances are you’ve been asked, “What’s your retail strategy?” 

If you’re new to this process of product placement, it’s not something you want to attempt alone. To introduce you to the basics of retail strategy, we’re here to answer your questions about what it entails. 

What is a Retail Strategy?

At ChicExecs, the Retail Strategy department focuses on finding retail placement for brands. This could be online, in a brick and mortar store or with a drop shipping business, meaning the retailer purchases the item from a third party and has it shipped directly to the customer. Finding ideal placement for a brand means building a partnership and listening to that company’s end goals. 

Which Channels Should My Product Be In?

Along with curating these partnerships, there’s the understanding that each brand has its individual needs based on its goals. While some businesses are looking for drop shipping, others are looking for presence in high-end stores. It’s the job of the Retail Strategy team to help each business map out their goals so they know they’re finding the best channel to meet their needs.

What Is the Importance of Retail Strategy?

The short answer: visibility is everything to your brand.  While this presence includes social media, brand awareness and influencer campaigns, having your product placed where consumers shop also creates appeal. Not only does retail strategy help those brands that are expanding, they can evaluate which products are best-sellers.

How Do You Stay Above the Competition?

Speaking of best-sellers, you want to make sure your product lands in the retail space of your dreams to become one. Just like applying for a job where you need to stand out among the other applicants, your brand must do the same against its competitors in order to reach shelves. When you’re trying to stand out, your visibility becomes important. Here are some other helpful tips that give you a competitive edge. 

  • Show the retail buyer that you have a cohesive strategy
  • Organize your marketing materials. Your samples should tell a story about your brand and speak to your authenticity. 
  • If your brand has PR or influencers, make it known to the buyer. That retailer could be choosing between your product and a competitor’s at the same price point. Knowing yours has significant PR while the competing brand does not could win your product a spot on the shelf.

Can You Align Yourself with Those Who Have Buyer Relationships?

With many moving parts to retail strategy, your brand requires an expert. You want to establish a partnership with someone who can guide you through the process and already has buyer relationships. 

 

Visit this topic on our YouTube Channel to learn more!

Contact us today to get your product placed in stores.

ChicExecs Secures The Cocktail Box Co. on Refinery 29

Our latest feature is for our client The Cocktail Box Co. on Refinery 29!

The Champagne Cocktail Kit was featured in “The Stylish Shopping Guide For Savvy Travelers Only.”

Check out The Cocktail Box Co. for this TSA-approved, champagne cocktail tin that comes complete with a linen cocktail napkin, muddler spoon, stainless steel cocktail pins, raw cane sugar cubes, lavender bitters, lemon bitters and aromatic bitters.

Congratulations The Cocktail Box Co.!

The ChicExecs Team

ChicExecs Secures Cannabliss Organic in The Hollywood Reporter

Our latest feature is for our client Cannabliss Organic in The Hollywood Reporter!

Cannabliss Organic’s vegan CBD Foaming Cleanser will be the first CBD product in Ipsy’s makeup subscription box in October.

Check out Cannabliss Organic‘s beauty line which features full spectrum CBD oil and ancient Korean herbs.

Congratulations Cannabliss Organic!

The ChicExecs Team

ChicExecs Secures Wanderwild on POPSUGAR

Our latest feature is for our client Wanderwild on POPSUGAR!

Wanderwild’s Wild Flower Explorer Backpack made the list of “38 New Products That’ll See You Through the Last Days of Summer and Into Fall.”

Check out Wanderwild for the backpacks with preschooler-approved features and fun designs for your little ones.

Congratulations Wanderwild!

The ChicExecs Team

ChicExecs Secures Pure Daily Care on Popular Science

Our latest feature is for our client Pure Daily Care on Popsci.com!

Pure Daily Care’s ultrasonic diffuser made the list of “Affordable essential oil diffusers to make your space feel a bit lovelier.”

Check out Pure Daily Care for the budget-friendly diffuser that holds 300 ml of water and uses ultrasonic technology to diffuse oils for great aroma throughout your space. 

Congratulations Pure Daily Care!

The ChicExecs Team