HOW BRANDS CAN PREPARE THEIR MARKETING FOR Q4
September 9, 2024
As the year’s final quarter approaches, brands face a critical period for achieving their annual goals. Q4, spanning from October to December, is packed with
WHAT BRANDS SHOULD DO IF THEIR ANNUAL MARKETING BUDGET IS ALREADY SPENT
September 9, 2024
Spending your entire annual marketing budget before the year ends can be both a challenge and an opportunity. It might mean that your campaigns have
ChicExecs Featured on ExtraTV! From a Napkin Idea to an Industry Leader Celebrating Its 20th Anniversary
September 3, 2024
We have more exciting news to share with you as we continue to celebrate our 20th anniversary! ChicExecs was recently featured on ExtraTV in an
WHY YOUR BRAND SHOULD START PLANNING FOR 2025 MARKETING NOW
August 26, 2024
While 2024 is still in full swing, forward-thinking brands are already setting their sights on 2025. The reasons for this are plentiful, from predicting market
WHEN SHOULD A BRAND START ADVERTISING?
August 26, 2024
Deciding when to start advertising is a pivotal decision. The timing, if not carefully considered, can significantly impact your brand. Let’s explore the factors that
WHY STRONG MEDIA RELATIONSHIPS MATTER FOR BRANDS WORKING WITH PR AGENCIES
August 19, 2024
Partnering with a PR agency that has cultivated strong and genuine connections with media professionals can be a game-changer for brands looking to amplify their
USING MARKET RESEARCH TO MAKE INFORMED RETAIL PLACEMENT DECISIONS
August 19, 2024
When it comes to retail placement, success is about more than just stocking shelves. Strategic retail placement is key to maximizing visibility, driving sales, and
HOW TO USE RETARGETING TO INCREASE CONVERSIONS
August 12, 2024
Capturing the attention of potential customers is only half the battle; the real challenge lies in converting those leads into actual customers. One of the
THE IMPACT OF BRAND CONSISTENCY ON CUSTOMER TRUST
August 12, 2024
In today’s competitive market, building customer trust is essential, and one of the best ways to achieve this is through brand consistency. This means ensuring
ChicExecs Featured in US Weekly for Our 20th Anniversary
August 12, 2024
ChicExecs is proud to announce we’ve been featured in US Weekly highlighting our 20th anniversary from a napkin idea to an industry leader! As our women-led
THE IMPACT OF SOCIAL PROOF ON PURCHASE DECISIONS
August 5, 2024
Consumers are constantly flooded with countless choices and advertisements, which can make a purchase decision overwhelming. One of the most influential factors that guides consumers
CREATING HIGH-QUALITY CONTENT THAT DRIVES TRAFFIC
August 5, 2024
Content is king; however, not all content is created equally. High-quality content that drives traffic requires a strategic approach, creativity, and a deep understanding of
MARKETING TACTICS FOR MODERN BRANDS
July 29, 2024
Standing out in a competitive market requires creativity, agility, and a willingness to take risks. Traditional marketing strategies, while still valuable, often fall short in
RETAIL MISTAKES EVERY BRAND SHOULD KNOW
July 29, 2024
Thriving in the retail industry requires more than a great product; it demands strategic planning and meticulous execution. In an environment where consumer expectations are
BUILDING BRAND TRUST ON SOCIAL MEDIA
July 22, 2024
Social media has become an indispensable tool for brands seeking to build trust and credibility with their audience. Gone are the days when traditional advertising
UNDERSTANDING BOOMER CONSUMER BEHAVIOR
July 22, 2024
Baby Boomers, typically defined as those born between 1946 and 1964, are a unique demographic group with distinct consumer behaviors and shopping habits. Their purchasing
HOW TO MAKE YOUR BRAND’S ADS STAND OUT
July 15, 2024
In a world inundated with advertisements, capturing the audience’s attention is more challenging than ever. Brands must go beyond conventional methods to create ads that
HOW BRANDS CAN REVAMP A FAILING PR STRATEGY
July 15, 2024
PR is essential for shaping a brand’s image and reputation. A strong PR strategy boosts brand visibility, builds customer loyalty, and handles crises efficiently. However,
MAXIMIZE YOUR BRAND’S SEO POTENTIAL
July 9, 2024
Search engine optimization (SEO) is essential for brands wanting to maintain a strong online presence. As search engines refine their algorithms, brands must adapt and
WHY BLOGGING STILL MATTERS FOR BRANDS TODAY
July 9, 2024
With the fast-paced, ever-evolving landscape of digital marketing, some might assume that older tactics have lost their relevance. However, blogging remains a cornerstone of effective
JINGLE JULY IN THE PR, RETAIL STRATEGY, AND DIGITAL MARKETING WORLD
July 2, 2024
As the temperature rises and summer hits its peak, forward-thinking brands are already setting their sights on the biggest retail event of the year: the
THE IMPACT OF IN-STORE INFLUENCER EVENTS ON BRAND GROWTH
July 2, 2024
Influencer marketing has become a cornerstone for brand promotion. While online collaborations and social media campaigns continue to dominate, in-store influencer events present a unique
UNDERSTANDING LONG MEDIA LEADS VS. SHORT MEDIA LEADS
June 27, 2024
One critical aspect of timing is understanding the difference between long media leads and short media leads. Both play a pivotal role in shaping a
CRAFTING A PR STRATEGY FOR BRAND EXPANSION
June 27, 2024
Expanding a brand globally is an exciting endeavor, offering access to new markets, diverse audiences, and substantial growth prospects. However, achieving success on a global