ChicExecs President of ExPR and Senior VP of PR and Digital Marketing Kristen Wessel shares tips on how to leverage your brand’s reviews on Forbes blog. Below is a highlight from the piece. Reviews aren’t just feedback. They contribute to the narrative that shapes the public’s opinion of your brand—so make them count! Leveraging reviews in […]
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ChicExecs Co-Founder and Co-President Nikki Carlson shares how brands are turning to PR to win the impressions game on Newsweek. Here’s a highlight from the feature. The Importance — and Growing Rarity — of Meaningful Impressions Attention is valuable in an age of always-on entertainment and content. The buyer’s journey used to be pretty linear and
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ChicExecs Co-Founder and Co-President Kailynn Bowling shares why mid-tier influencers are overshadowing A-list celebrities on Newsweek blog. Enjoy this excerpt from the piece. You might be familiar with TikTok-famous influencers like Charli D’Amelio and Bella Poarch, but these big-time influencers experience many of the same problems as celebrities. Their followings are so massive that it’s
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ChicExecs Co-Founder and Co-President Kailynn Bowling shares how digital marketing and PR are a match made in heaven for brand exposure on Newsweek blog. Check out this excerpt from the piece summarizing key points. Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies
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ChicExecs Co-Founder and Co-President Kailynn Bowling shares how to successfully tell your brand’s story on Forbes blog. Here are highlights from the article. Brand storytelling is an art, but here are seven tips that can help you successfully share your story. 1. Include the elements of good storytelling. Every good story follows a pattern. Including these
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ChicExecs Senior VP of Elevate, Lydia Vargo, shares the five steps to understand a buyer’s journey in a multi-touchpoint society on Forbes blog. Enjoy this highlight from the piece. Gone are the days when customers would stroll into a store and chat with a salesperson to learn about your products. Today, shoppers discover brands on their own, conduct online
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The agency’s strategies help well-known brands like Stomp Rocket®, Boppy® and The Comfy® promote their niche products to an eager audience that loves what they offer. ChicExecs PR + Retail Placement Agency announces major PR wins for its long-standing clients this year who have turned to its experts to craft campaigns resulting in significant national
ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares why business reviews are a must, plus five tips to get more reviews on Forbes blog. Below is a highlight to enjoy. Let’s look at why reviews are so important for your business, as well as five easy ways to generate more glowing reviews for your company.
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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on five technologies that could give your business a boost in 2023 on Forbes blog. Enjoy this brief excerpt from the piece. The media is abuzz with rumors about tech and AI, but which technologies will actually move the needle for your business this year? As the co-founder
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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how hybrid work environments empower employees on Newsweek. Here’s a highlight from the feature. Hybrid work is already becoming a mainstay in office jobs. Here’s why your organization should buck up and make the switch to hybrid work. 1. Increased Productivity Happy employees are productive employees. Instead
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