Retail PR & Digital Marketing

Author name: Cathy

What Makes A Good Salesperson?

ChicExecs Senior VP of Elevate, Lydia Vargo, shares her ideas on what makes a good salesperson on Forbes blog. Here is an excerpt for your enjoyment: Whether you’re trying to boost your own skills or hire great salespeople for your team, I recommend looking for these characteristics. You can hone your sales skills by cultivating

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Why Your 2020 Marketing Strategy Should Include Influencers

ChicExecs Co-Founder and Co-President Nikki Carlson shares her tips on why your 2020 marketing strategy should include influencers on Forbes blog. Enjoy this brief excerpt from the piece. Influencer marketing is a modern form of word-of-mouth marketing. Through influencers, your brand has the power to influence people’s purchasing decisions. Brands need influencer marketing in 2020 for five

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Forbes Councils Gives Lydia Vargo a Vetted Community of Peers With Whom She Can Share and Learn

ChicExecs Senior Director of Strategic Accounts, Lydia Vargo, shares her experience with a vetted community of peers with whom she can share and learn on Forbes blog. Enjoy this highlight from the piece. When Lydia Vargo first interviewed with ChicExecs co-founders Nikki Carlson and Kailynn Bowling seven years ago, she recalls that “they asked a lot of questions that I felt

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Want A Better Business In 2020? Five Tips For Keeping Your New Year’s Resolution

ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares five tips for keeping your New Year’s Resolution on Forbes blog. Below is a highlight to enjoy. Let’s make your business resolution stick. Follow these five tips to crush your goals for 2020 without breaking a sweat. 1. Create A Five-Year Business Plan Where do

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Five Ways To Streamline The Relationship Between Sales And Marketing

ChicExecs Senior VP of Elevate, Lydia Vargo, shares five ways to streamline the relationship between sales and markting on Forbes blog. Enjoy this highlight from the piece. It can be hard to realign sales and marketing if you haven’t been doing it from the start, but it is possible. Your two teams should work together in a streamlined, intentional

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