Retail PR & Digital Marketing

Author name: Cathy

ExPR Featured in US Weekly, Launching a New Era For Public Relations

ExPR, a sister company of ChicExecs, was recently featured in US Weekly, announcing its recent launch as the premier agency dedicated to servicing industry leaders seeking to enhance their media presence. With a wealth of experience spanning decades and a team of seasoned journalists and PR professionals, ExPR offers a comprehensive suite of services. The […]

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Remote Rapport: Secrets to Flourishing Client Connections from Afar

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her secrets to flourishing client connections from afar on Newsweek blog. Here’s an excerpt from the piece summarizing key points. While remote work comes with its own challenges, plenty of leaders love the added flexibility, low overhead, and reduced stress of working from home in their PJs. There’s

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Why Mid-Tier Influencers Are Overshadowing A-List Celebrities

ChicExecs Co-Founder and Co-President Kailynn Bowling shares why mid-tier influencers are overshadowing A-list celebrities on  Newsweek blog. Enjoy this excerpt from the piece. You might be familiar with TikTok-famous influencers like Charli D’Amelio and Bella Poarch, but these big-time influencers experience many of the same problems as celebrities. Their followings are so massive that it’s

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Digital Marketing and PR: A Match Made in Heaven for Brand Exposure

ChicExecs Co-Founder and Co-President Kailynn Bowling shares how digital marketing and PR are a match made in heaven for brand exposure on Newsweek blog. Check out this excerpt from the piece summarizing key points. Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies

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5 Steps To Understand A Buyer’s Journey In A Multi-Touchpoint Society

ChicExecs Senior VP of Elevate, Lydia Vargo, shares the five steps to understand a buyer’s journey in a multi-touchpoint society on Forbes blog. Enjoy this highlight from the piece. Gone are the days when customers would stroll into a store and chat with a salesperson to learn about your products. Today, shoppers discover brands on their own, conduct online

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