Retail PR & Digital Marketing

Five Technologies That Could Give Your Business A Boost In 2023

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on five technologies that could give your business a boost in 2023 on Forbes blog. Enjoy this brief excerpt from the piece.

The media is abuzz with rumors about tech and AI, but which technologies will actually move the needle for your business this year? As the co-founder of a public relations and retail strategy firm, here are five technologies I recommend considering in 2023:

1. Cloud Computing

If you’re storing everything locally on your laptop or smartphone, that’s a big business risk. What happens if someone steals your laptop? Or if you drop your phone in the pool? For resiliency’s sake, I believe all businesses need to move to the cloud. When the worst happens (and it eventually will), you can simply revert back to a cloud backup and resume business with fewer interruptions.

2. ChatGPT

Love it or hate it, ChatGPT is a business tool that’s on everyone’s mind right now. If you haven’t heard of it before, ChatGPT is an AI model that you can use to write text. It’s a convincing (and free!) tool that can write everything from social media posts to children’s stories to code.

3. Automation

Are you trying to wrangle a hopelessly long to-do list? Automation can help you tackle finicky tasks that aren’t worth your time.

For example, robotic process automation platforms will deploy a fleet of robots to do tasks on your behalf. They can’t perform super complex tasks, but they’re ideal for:

Data transfers

Accounting

Onboarding

Payroll

4. Internet Of Things

If you own a Nest Thermostat or Fitbit, you’ve seen the power of the Internet of Things (IoT) in action. This type of tech makes it possible to gather data or manage your assets with less hassle.

If you have a storefront, consider embracing these IoT-enabled smart devices to save more time and money long-term:

Lights

Locks

Cameras

Coffeemakers

Smoke alarms

Thermostats

5. Virtual Reality And Augmented Reality

Nope, it isn’t too early for your business to embrace virtual reality or augmented reality. You’ll need to work with a developer for this one, but it’s possible to create multisensory experiences that bridge the gap between the real world and the virtual world.

Read the full article here.

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