ChicExecs President of ExPR and Senior VP of PR and Digital Marketing Kristen Wessel shares tips on how to leverage your brand’s reviews on Forbes blog. Below is a highlight from the piece.
Reviews aren’t just feedback. They contribute to the narrative that shapes the public’s opinion of your brand—so make them count! Leveraging reviews in your PR and marketing will bolster your brand’s reputation and drive your sales to new heights. Follow these tips to make the most of your customer reviews.
Even if you think you have enough reviews, it can’t hurt to create automated review-generating campaigns. Shoppers expect to see a constant stream of fresh reviews, so this is a great way to boost your legitimacy.
Reviews are a dialogue, not a monologue. Brands that understand this engage with their customers, fostering a sense of community and trust that transcends mere transactions.
Not everyone will be your biggest fan, and that’s OK. What matters is how you reply to negative reviews. Turn negative reviews into a PR opportunity by showcasing your dedication to continuous improvement. Publicly address the feedback, outline the steps taken to resolve the issue and invite customers to experience the changes.
The best thing you can do with your existing reviews is share them! Make it easy for shoppers to check out reviews on:
- Your website homepage.
- Product pages.
- Press releases.
- Paid ad campaigns.
- Social media posts and videos.
- Influencer content.
This builds credibility and serves as a powerful endorsement for potential customers.
Remember, reviews offer a unique opportunity to tell your brand’s story, demonstrate your commitment to customer satisfaction, and build a deeper connection with your audience. Regularly monitoring and analyzing these reviews is crucial for continuous improvement and staying in tune with your customer’s needs and expectations.
Read Kristen’s blog in its entirety here.
