Retail PR & Digital Marketing

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6 QUESTIONS TO ASK YOURSELF BEFORE APPROACHING RETAIL BUYERS

Landing your product on retail shelves is an exciting opportunity, but it takes more than just a great product to capture the attention of retail buyers. It requires thorough preparation, a strong understanding of your market, and a clear strategy. Before making your pitch, answer these six essential questions to ensure your brand is retail-ready. […]

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WHY BRANDS SHOULD START THINKING ABOUT SPRING MARKETING AND MEDIA FEATURES NOW

As the end of the year approaches and the holiday season winds down, it’s easy to put off thinking about the next quarter. However, for brands aiming to impact in the spring, now is the perfect time to start planning your marketing campaigns and securing media features. Here’s why you should begin thinking about spring

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THE ESSENTIAL MARKETING MATERIALS FOR RETAIL PRESENTATIONS

In the fiercely competitive world of retail, the first impression is everything. Whether you’re a seasoned brand or a burgeoning startup, your success hinges on how effectively you can captivate the attention of retail buyers. Crafting compelling and high-quality marketing materials can be the difference between sealing the deal or fading into obscurity. Let’s delve

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EXPO WEST 2024: EXPLORING THE LATEST TRENDS IN FOOD, BEVERAGE, AND WELLNESS

Expo West 2024 was an absolute blast and our team was there to immerse in the latest trends and insights! Exhibitors showcased creative and innovative products, ideas, and connections! Sustainability Takes Center Stage At the forefront of this year’s Expo West was a commitment to sustainability and social responsibility. Our team saw firsthand how brands

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THE STRATEGIC ROLE OF SOCIAL MEDIA IN SECURING RETAIL PLACEMENT

In the ever-evolving realm of retail, with brands competing for prized positions on the shelves of leading retailers, social media’s impact is undeniably significant. Beyond a platform for sharing memes and updates, social media has become an invaluable tool for brands aspiring to place their products in prime retail spaces and make compelling pitches to

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STRATEGIES TO CAPTURE RETAIL BUYERS’ ATTENTION FOR STORE PLACEMENT

Getting your brand noticed by potential buyers is a crucial step toward securing prime store placement. Whether you’re a budding startup or an established brand looking to expand your reach, employing effective strategies can make all the difference. Here are some key approaches to capturing the attention of retail buyers and enhancing your chances of

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UNDERSTANDING RETAIL BUYING SEASONS AND ITS IMPACT ON BRAND SUCCESS

Understanding and aligning with seasonal buying cycles is essential when brands aim to appeal to retailers and secure a spot on store shelves. Let’s examine why the retail buying season is important when pitching products to retailers. Maximizing Sales Potential:  Retailers are in the business of making sales, and they are more receptive to products

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When You Should Rebrand — And How To Do It Successfully

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares when you should rebrand and how to do it successfully on Newsweek blog. Here are takeaways from the feature. If your current brand doesn’t represent who you are today, it might be time for a rebrand. Learn under what circumstances it’s appropriate to rebrand your business — and follow our three tips to

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