Retail PR & Digital Marketing

When You Should Rebrand — And How To Do It Successfully

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares when you should rebrand and how to do it successfully on Newsweek blog. Here are takeaways from the feature.

If your current brand doesn’t represent who you are today, it might be time for a rebrand. Learn under what circumstances it’s appropriate to rebrand your business — and follow our three tips to help you master your next branding facelift.

Six Signs It’s Time for a Rebrand

Rebranding is a great way to keep your business fresh, modern and relevant, but it’s a big investment. Is now really the best time for a rebrand?

If you’re facing any of these situations, it’s probably time for a branding redo:

  1. A Change To Your Products
  2. A Change To Your Audience
  3. Changing Tastes
  4. Your Current Brand Is Confusing
  5. You Need To Differentiate Yourself
  6. Reputational Problems

Three Tips to Rebrand Successfully

Rebranding isn’t something you should take lightly. Even so, it’s important to accept it’s time to move on if you see the writing on the wall.

But how do you go about a rebrand, anyway? Be sure to follow these three tips to get the most ROI possible out of your new brand.

1. Rebrand with intention.

It’s okay to rebrand as needed, but if you rebrand every year, your customers won’t trust you anymore. Consistency matters in marketing, and when you spend a lot of time (and money) building rapport with shoppers, you can lose it overnight with too many changes.

Be intentional about your rebrands. Think very carefully and take the process seriously. You’ll have to reintroduce yourself to your shoppers with every rebrand, and you want there to be as little confusion as possible.

2. Focus on your purpose.

If you aren’t sure where to start with the rebrand, start with your purpose. Why does your company exist? What’s your mission? Will it change with this rebrand?

3. Form a rebranding committee.

Rebranding is a time-intensive process that you need to take seriously. If you want to make sure it gets done, create a rebranding committee. This definitely needs to include your sales and marketing teams, but it’s also a good idea to consult with the product, customer service, and IT departments, too. Ten heads are better than one, after all.

To read Kailynn entire blog, go here.


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