Last week, we hosted a webinar bringing together our divisions Backhouse Agency and ChicExecs for the session “Inside the Amazon Ecosystem: What’s Driving Brand Growth Right Now.” In this conversation, we unpacked a major shift happening in ecommerce: Amazon is no longer just a place where products are listed and sold—it has become the final […]
How Brands Are Winning in the Amazon Ecosystem Read More »
If you’ve spent any time reading marketing headlines lately, you’ve probably seen some version of this claim: “Audience targeting is dead.” It’s a bold statement. It’s also not entirely true. But something significant is happening inside Meta’s advertising ecosystem, and it’s changing how brands should think about Facebook and Instagram advertising. For years, digital marketers
Is Audience Targeting Dead? What Meta’s AI Changes Mean for Brands in 2026 Read More »
Many ecommerce brands believe they have a traffic problem. When sales slow down, the first reaction is often to invest more in paid advertising, influencer marketing, SEO, or social media. While traffic acquisition is important, it is often not the root cause of poor ecommerce performance. The reality is that many brands are losing revenue
As AI-powered search continues to change how consumers discover products, brands are beginning to ask a new question: Can public relations influence AI search results? The answer is increasingly yes. As AI search continues to evolve, we’ve found that strategic PR is one of the most effective ways to influence how brands appear across AI-powered
At ChicExecs, one of the most rewarding parts of our work is helping innovative brands earn meaningful media coverage that puts their products directly in front of consumers. We’re excited to share that several ChicExecs clients were recently featured in a summer wellness and lifestyle segment on PIX11. The segment showcased a curated collection of
ChicExecs Clients Featured on National TV in PIX11 Summer Wellness & Lifestyle Segment Read More »
Last week, we hosted a webinar in partnership with Backhouse Agency, a division of CB Agency Group. We love having conversations with brands that are eager to get onto retail shelves, but the truth is, getting placed is only half the battle. The real win? Sell-through. We’ve been doing this for over two decades. Our
From Shelf to Sell-Out: Inside Our Latest Webinar on Winning at Retail Read More »
Expo West continues to be one of the most important events for the natural and organic products industry. Every year, it offers a preview of what will soon appear on grocery shelves, in wellness routines, and across consumer conversations. Our team at CB Agency Group, including ChicExecs and Backhouse Agency, returned from Expo West 2026
Expo West 2026 Trends: What Brands Need to Know About the Future of Natural Retail Read More »
If you just watched our live segment on KVVU FOX5 Las Vegas or followed the link shared on air, welcome. We are glad you are here. The Consumer Electronics Show in Las Vegas is officially in full swing. CES is the biggest technology event in the world, and it represents a defining moment for brands
Live From CES Las Vegas: How ChicExecs Turns Innovation Into Scalable Consumer Brands Read More »
At ChicExecs, few things make us prouder than seeing our clients’ products not only featured but celebrated by top-tier national media. This month, we are thrilled to announce two major media milestones: Knobez was featured in a stand-alone Good Housekeeping review and Echelon’s Stride 6 treadmill was spotlighted in a dedicated Runner’s World feature. Why
ChicExecs Clients Featured in Stand-Alone Articles Read More »
We’re thrilled to share some incredible news. One of our amazing clients has been featured on the Today Show’s Hot Holiday Toys 2025 list! The Today Show is one of the most influential platforms when it comes to shaping holiday shopping trends, and landing a spot on their coveted list is a game-changing win. Every
Our Client Lands a Huge Win on the Today Show’s Top Holiday Toys List Read More »
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