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The Challenge
A Korean beauty brand affected by the pandemic approached our retail team to help them secure placement in CVS stores after unsuccessful attempts on their own. To grow its retail channels, it needed a fresh approach and introduction to key buyers for its sheet masks, skincare, and haircare line.
The Strategy
Our expert team set up in-person meetings with CVS and the brand, which resulted in national placement in all CVS locations. The opportunity to meet one-on-one made all the difference in CVS’s decision to carry the product line. ChicExecs would go on to manage their current accounts to continue their retail growth and increase sales.
The Outcome
In addition to finalizing the CVS national account, ChicExecs secured the following retail placements as well: Coast Guard Exchange, Dermstore, Dolls Kill, Exhale Spa, Happy Box Store, Sabo Skirt, Glossybox, Windsor, Zitomer, and Paradeis.
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