Retail PR & Digital Marketing

Turning an Up-And-Coming Beauty Brand Into a Household Name

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The Challenge

In the saturated beauty industry, one brand reached out to ChicExecs for assistance crafting an out-of-the-box campaign. With only a few retailers under its belt, this beauty brand needed a makeover. 

The Strategy

The ChicExecs retail team implemented a targeted plan to help with sell-through and expand retail distribution. The brand’s unique product line and spa-like experience was showcased. Demonstrating its easy-to-use items proved key in securing interest amongst top retailers.

The Outcome

Identifying and approaching relevant retailers proved to be the key to executing the campaign, generating maximum P.O.s and sample requests which led to its high-end beauty tools being placed in major stores. With shelf placement came an increase in the brand’s reputation and recognition throughout the U.S.

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