Retail PR & Digital Marketing

Creating Ongoing Brand Awareness For a Long-Standing Client as a Trusted Leader in High-Quality Products Supporting Mom and Baby

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The Challenge

The ChicExecs PR team was brought in by a long-standing client to build upon its trusted name in the baby products industry while giving a fresh look at its product offerings. With new competitors on the scene, the goal was to show how our client continues to be a leader.

The Strategy

The national PR campaign focused on securing organic, high-quality press and supporting further brand expansion, including the launch of additional gear for mom and baby, in gift guides and other features.

The Outcome

The brand enjoyed 132 pieces of new coverage from our efforts, with an online readership reach of 6.24 billion and 15.6 million online views. This further enhanced our relationship with the client and helped kick off more PR opportunities.

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