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The Challenge
A client in Paris requested content to repost to its Instagram page to generate awareness in the U.S. market, where it lacked exposure. They turned to our digital marketing experts for assistance in crafting the right message.
The Strategy
ChicExecs utilized our connection with a prominent influencer who planned an influencer trip to Paris with 15 women. We established a campaign that included each traveler choosing a handbag to take to Paris and creating stunning user-generated content throughout the city.
The Outcome
The trip culminated with 16 posts (reels and feeds) and stories taken in Paris for the client to utilize. Additionally, the influencer shared the content with their respective audiences, thus increasing the client’s exposure to potential customers, thus increasing the client’s exposure to potential customers and further creating a modern, chic brand image.
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