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The Challenge
A brand providing educational bilingual (Spanish/English) learning bears came to the ChicExecs retail department with just a vision and a sample bear. Working with the brand from the ground up, we would consult on packaging, marketing materials, and an updated website under development before approaching retailers.
The Strategy
Within three months, our team worked with the brand’s designer to finalize these projects and prepare for an introduction to retailers, relating the progress to interested buyers to gauge interest and keep the communication channels open.
The Outcome
Within six months, ChicExecs experts secured the learning bears placement in high-end department stores, including BuyBuyBABY, Nordstrom, Neiman Marcus, Maisonette, Uncommon Goods, and more, plus distribution to museums.
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