ChicExecs was tasked with helping a premium pet brand of French-inspired macaron dog treats entice well-known retailers and pet stores to carry their offerings. The novelty items were primarily available only to boutique and specialty resorts and the goal now was to introduce them to a broader, direct-to-consumer base.

Using strong imagery and noteworthy press mentions, the strategy included tapping into the brand’s unique differentiators in the marketplace. The novelty and premium nature of the pet treat macarons helped catch the buyer’s attention and sell them on their appeal to pet owners who go above and beyond for their four-legged BFF to keep them healthy and happy.