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The Challenge
A well-known food brand reached out to ChicExecs PR for help in maintaining its dominance in its competitive food category while increasing brand recognition. This called for our team to think outside the box with an original concept for approaching the media, particularly those writing on food topics.
The Strategy
We executed an impactful PR strategy showcasing our client’s delicious guilt-free peanut butter products to the media outlets. Our goal was to create buzz for their target audience and help drive Amazon sales. This included capitalizing on the brand’s stellar reputation and explaining the uses and benefits clearly and concisely.
The Outcome
The response to the product, brand, and editorial pitches was positive and generated significant interest among media and retailers. The PR coverage secured during the campaign included 537 placements, with an online readership of 1.93 billion reach and online views of 5.37. The client was happy and remained at the #1 spot in their category on Amazon, proving once again that a great product coupled with a strategic PR campaign generates excellent results.
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