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The Challenge
An iconic baby retailer had plans to relaunch into the industry with in-store events scheduled to increase awareness of their return. They wished to partner with local mom influencers who would come to the stores and capture content around the event, promoting it to their followers.
The Strategy
ChicExecs contacted key influencers to generate interest and explain the relaunch strategy and how they could play an important role. We provided them with details on the store events and what they could expect attending in person to create content, a win-win situation for the influencers’ mom followers and the retailer.
The Outcome
The ChicExecs team worked diligently with vetted influencers, resulting in a total follower count of 603K of the influencers we partnered with. We secured five influencers, which turned into 71.6K+ total impressions, 60.5K+ followers reached, and 2.6K+ total engagements. This was a welcome re-entry into the industry and further proved the retailer’s mission of being the leader in its field.
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