XX
STAT
XX
STAT
XX
STAT
The Challenge
A trendy drinkware brand needed a social media makeover to challenge its primary competitor, who was overtaking the market by spending millions on TV ads. They requested ChicExecs’ assistance in creating vibrant new digital content and generating traffic on its platforms to go head-to-head in the race for market dominance.
The Strategy
Tapping into what we do best in the digital arena, ChicExecs shot and edited candid videos and repurposed existing images and product reels to create new reels with topics that positively connected with specific communities aligned with the client’s key demographics. We took a deep dive into the competitor’s content and our best-performing creative over the years to translate new takeaways in the image creative. We even dared to call out the competitor’s models to highlight our brand’s advantages.
The Outcome
Our team developed appealing content and a boost spending of just $80 in one month. The results included consistent social media engagement and growth of over 30K followers. With 362 clicks to the website and verified sales, the client used the same compelling creative in an evergreen advertising campaign to generate consistent sales.
Date
More
