Retail PR & Digital Marketing

Raising Self-Confidence in Consumers, A Women’s Activewear Brand Resonates With Retailers

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The Challenge

A new activewear brand contacted ChicExecs for our assistance with national retail placements. Its collection focused on items that made women feel more confident, including during and after pregnancy, knowing that being active, fit, and healthy helps build self-esteem.

The Strategy

The brand’s backstory and its unique, comfortable, and trendy designs resonated with many retailers as we focused on building awareness for the body-positive collection. Our initial approach was on smaller chains, giving the client ample time to develop his business and expand accordingly.

The Outcome

After three short months with ChicExecs, the brand was selected by Xpotential, owner of nine franchises in 10 countries with 1,850 clubs, to carry its line. Additionally, we secured orders from Rumble Boxing, Cyclebar, Pure Barre, AFT, and Club Pilates. 

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