Retail PR & Digital Marketing

Author name: Cathy

How To Write Media Pitch Subject Lines That Capture Journalists’ Attention

ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to write media pitch subject lines that capture journalists’ attention on Forbes blog. Enjoy this recap from the piece. If you’re sending out dozens of pitches and haven’t heard back, try tweaking your subject lines with these seven tips. 1. Avoid Spam Trigger Words Many email

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How To Vet Clients To Make Sure They Align With Your Company Values

ChicExecs Senior VP of Elevate Lydia Vargo shares how to vet clients to make sure they align with your company values on Forbes blog. Enjoy this excerpt from the feature. Do you accept every client that comes your way? It might sound backwards, but if you want to run a happier, more profitable business, you need to be choosy about the

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Need Brand Credibility? Three Tips To Boost Consumer Trust With Thought Leadership

ChicExecs Co-Founder and Co-President Kailynn Bowling shares three tips to boost consumer trust with thought leadership on Forbes blog.  Here is an excerpt from the piece. In 2021, most businesses are thinking about marketing themselves on Instagram or TikTok. While I love social media as much as the next person, it’s not the only promotional strategy in

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