ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, share if you should seek out online press or print placements on Forbes blog. Enjoy this excerpt!
When was the last time you read a magazine or newspaper? Compared to how often you pick up your phone to read the news, you likely don’t read print media very often.
The thing is that print media isn’t dead. There are still people who consume billboards, newspapers and magazines.
Depending on your goals, I’ve found that print media does have some advantages over digital features, such as: content quality, mindshare, and media presence.
Print features can be beneficial, but it’s much more efficient for brands to go after digital features first. This includes shoutouts on blogs, news websites, social media and more.
Now that some media outlets are transitioning their content to digital-only, online press can be a good choice for several reasons.
1. Reach And Engagement
If you want to reach a wider audience, you should shoot for digital PR. Plus, it’s much easier for readers to share and engage with digital content than a static news article in print.
2. Web Traffic
Do you want to send more traffic to your website? The right digital feature will include a link back to your website, which means people can learn more about your products with just a tap.
3. Competitive Edge
Digital features can increase your web traffic, but they can also boost your SEO in the process. If you’re trying to carve out a dominant place in the search engines, digital features can help you stand out.
You can add a few photos to a print feature, but you can’t attach videos or podcast recordings. Digital features allow you to use multimedia content. This is one of the most memorable ways to get in touch with new shoppers.
5. Better Targeting And Metrics
Print media is hard to track, so you can never be sure about how many people you’ve reached.
Read Kristen’s entire blog here.