Retail PR & Digital Marketing

Author name: Cathy

4 Ways To Boost Your PR And Marketing—Even With A Microscopic Budget

Lydia Vargo, Senior VP of Elevate at ChicExecs, shares four ways to boost your PR and marketing, even with a microscopic budget, on Forbes blog. Here’s a highlight from the piece. Follow these tips to boost your brand—even with a microscopic budget. 1. Revamp your website content. What are you putting out there? Even tiny brands can do very well

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Why And How To Leverage Editorial Affiliate Marketing For Holiday Product Campaigns

ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares why and how to leverage editorial affiliate marketing for holiday product campaigns on Forbes blog. Enjoy the excerpt below. In an era where marketing costs are rising, pay-for-performance models like affiliate marketing are becoming even more common. While it’s likely you’ll see affiliate links in influencers’ social

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How To Add TikTok And Instagram Reels To Your Digital Marketing Strategy

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to add TikTok and Instagram reels to your digital marketing strategy on Forbes blog. Enjoy this excerpt from the featured piece. TikTok is growing quickly, so you need to get on this platform pronto if you want to make an impression on your shoppers. Sure, you

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5 Ways To Build Positive Client Relationships While Working Remotely

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares  five ways to build positive client relationships while working remotely on Forbes blog.  Here are highlights from the article. You want long-term success, and you need your clients along for the ride. But if you handle all of your work remotely, you have to intentionally build positive relationships. If you’re struggling

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Why You Should Invest In Marketing And PR No Matter The Economic Weather

ChicExecs Co-Founder and Co-President Nikki Carlson shares why you should invest in marketing and PR no matter the economic weather on Newsweek. Here’s an overview of the piece. The 24/7 news cycle is full of doom and gloom these days, and chances are, you’ve seen headlines warning of a potential recession. In response, many companies are

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