Retail PR & Digital Marketing

ChicExecs

Why And How To Leverage Editorial Affiliate Marketing For Holiday Product Campaigns

ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares why and how to leverage editorial affiliate marketing for holiday product campaigns on Forbes blog. Enjoy the excerpt below. In an era where marketing costs are rising, pay-for-performance models like affiliate marketing are becoming even more common. While it’s likely you’ll see affiliate links in influencers’ social

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How To Add TikTok And Instagram Reels To Your Digital Marketing Strategy

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to add TikTok and Instagram reels to your digital marketing strategy on Forbes blog. Enjoy this excerpt from the featured piece. TikTok is growing quickly, so you need to get on this platform pronto if you want to make an impression on your shoppers. Sure, you

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5 Ways To Build Positive Client Relationships While Working Remotely

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares  five ways to build positive client relationships while working remotely on Forbes blog.  Here are highlights from the article. You want long-term success, and you need your clients along for the ride. But if you handle all of your work remotely, you have to intentionally build positive relationships. If you’re struggling

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Why You Should Invest In Marketing And PR No Matter The Economic Weather

ChicExecs Co-Founder and Co-President Nikki Carlson shares why you should invest in marketing and PR no matter the economic weather on Newsweek. Here’s an overview of the piece. The 24/7 news cycle is full of doom and gloom these days, and chances are, you’ve seen headlines warning of a potential recession. In response, many companies are

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When You Should Rebrand — And How To Do It Successfully

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares when you should rebrand and how to do it successfully on Newsweek blog. Here are takeaways from the feature. If your current brand doesn’t represent who you are today, it might be time for a rebrand. Learn under what circumstances it’s appropriate to rebrand your business — and follow our three tips to

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How The Metaverse Is Shaping Consumer Behavior

ChicExecs Senior VP of Elevate, Lydia Vargo, shares how the metaverse is shaping consumer behavior on Forbes blog. Enjoy this excerpt from the feature. One area where we’re seeing a lot of innovation is the metaverse. As of October 2021, the metaverse was already valued at $14.8 trillion globally. That’s impressive, considering the fact it’s still early in its infancy. But

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Seven Ways Companies Can Reduce Burnout And Bring Out The Best In Their Employees

ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares seven ways companies can reduce burnout and bring out the best in their employees on Forbes blog. Below is an excerpt from the piece. As an employer, you don’t have complete control over your employees’ well-being. However, you can do plenty of things to minimize burnout—starting with how

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