Establishing a solid brand presence is paramount for success in today’s highly competitive market. Many businesses grapple with the question of where to allocate their resources effectively, especially when it comes to marketing and public relations. Some argue that PR should take precedence as the first service a brand invests in, while others advocate for […]
SHOULD PR BE THE FIRST SERVICE A BRAND INVESTS IN? Read More »
In the ever-evolving realm of retail, with brands competing for prized positions on the shelves of leading retailers, social media’s impact is undeniably significant. Beyond a platform for sharing memes and updates, social media has become an invaluable tool for brands aspiring to place their products in prime retail spaces and make compelling pitches to
THE STRATEGIC ROLE OF SOCIAL MEDIA IN SECURING RETAIL PLACEMENT Read More »
ChicExecs Senior VP of Elevate, Lydia Vargo, shares how to be an expert in the AI age on Forbes blog. Enjoy this excerpt from the piece. AI can process information at the speed of light, but it can’t make moral judgments or offer nuanced perspectives like an expert can. Whether you’re a doctor, business owner,
No, AI Won’t Kill PR: How To Be An Expert In The AI Age Read More »
As technology continues to reshape the retail landscape, livestream shopping is emerging as a revolutionary force, transforming how consumers shop and interact with brands. While it may have started as a niche trend, there is a compelling case for the mainstream adoption of livestream shopping. Interactive Shopping Experience: Livestream shopping allows consumers to engage with
THE FUTURE OF RETAIL IS LIVESTREAM SHOPPING Read More »
As winter fades away, savvy brands are already gearing up to embrace spring’s opportunities. Getting your PR strategy ready now is crucial for positioning your brand for success in the upcoming season. We’ll explore why brands should proactively prepare their PR initiatives in anticipation of spring. Seasonal Relevance: Spring is a time of renewal and
SPRINGING INTO SUCCESS: WHY BRANDS SHOULD PREPARE THEIR PR NOW Read More »
Social media has become an indispensable tool for brands to connect with their audience, build brand awareness, and drive engagement. However, the dynamic nature of social media requires brands to be strategic in their approach. Neglecting Consistency: Consistency is key in social media marketing. Neglecting to maintain a consistent posting schedule, tone, or visual identity
SOCIAL MEDIA MISTAKES BRANDS SHOULD AVOID Read More »
Brands are constantly seeking innovative ways to expand their reach and increase revenue. One powerful strategy that has proven effective for many businesses is affiliate marketing. By leveraging the influence of affiliates, brands can tap into new audiences and drive sales. Understanding Affiliate Marketing Affiliate marketing is a performance-based strategy where businesses reward affiliates for
HOW TO INCORPORATE AFFILIATE MARKETING INTO YOUR BRAND’S STRATEGY Read More »
One metric that often takes center stage in discussions about social media success is the number of brand followers. However, the question remains: Does the sheer quantity of social media followers determine a brand’s success? The Numbers Game At first glance, a high follower count may seem indicative of a successful and influential brand. A
DOES THE AMOUNT OF SOCIAL MEDIA FOLLOWERS IMPACT BRAND SUCCESS? Read More »
ChicExecs Co-Founder and Co-President Nikki Carlson shares how brands are turning to PR to win the impressions game on Newsweek. Here’s a highlight from the feature. The Importance — and Growing Rarity — of Meaningful Impressions Attention is valuable in an age of always-on entertainment and content. The buyer’s journey used to be pretty linear and
How Brands Are Turning to PR to Win the Impressions Game Read More »
Establishing a strong brand presence is crucial for success in the competitive business world. Advertising and PR are two key components that play a pivotal role in shaping and maintaining a brand’s image. While these two disciplines are distinct, they share a symbiotic relationship that, when harnessed effectively, can propel a brand to new heights.
THE CONNECTION BETWEEN PR AND ADS CAN INCREASE BRAND VISIBILITY Read More »
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