Retail PR & Digital Marketing

brand awareness

WHAT A BRAND’S MARKETING SHOULD LOOK LIKE FOR THE SECOND HALF OF THE YEAR

As the year progresses, brands must adapt their marketing strategies to stay relevant and maximize their impact. The second half of the year presents unique opportunities and challenges, and brands need to be proactive and innovative in their approach. Here’s what a brand’s marketing strategy should focus on for the remainder of the year. Platform […]

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WHAT BRANDS SHOULD AVOID WHEN PARTNERING WITH INFLUENCERS

Influencer marketing has emerged as a powerful tool for brands looking to enhance their reach and engagement. However, not all influencer partnerships are created equal. Brands must navigate potential pitfalls to ensure their collaborations are both effective and authentic. Here are key areas brands should avoid when partnering with influencers. Alignment Issues One of the

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HOW DO BRANDS KNOW WHEN THEY ARE READY FOR AFFILIATE MARKETING?

Brands continuously seek effective strategies to expand their reach and boost sales. One such strategy is affiliate marketing—a performance-based approach where brands partner with affiliates to promote their products or services. But how do brands know when to dive into affiliate marketing? Here are key indicators and steps that signal readiness for this powerful marketing

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SHOULD A BRAND’S PHOTOGRAPHY DIFFER EACH QUARTER OR STAY THE SAME?

Visual content plays a pivotal role in communicating a brand’s identity and values. One key component of this visual content is photography. But should a brand’s photography remain consistent throughout the year, or should it evolve each quarter? Let’s explore why the best strategy might be a balanced one. Core Consistency with Seasonal Tweaks: Maintain

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HOW PR PROFESSIONALS HELP BRANDS CAPTURE ATTENTION FROM MEDIA AND PR OUTLETS FOR FEATURES

Public relations professionals possess the expertise and networks necessary to navigate the intricate world of media and PR outlets, helping brands secure coveted features that enhance their reputation and reach. Let’s explore how PR professionals play a pivotal role in capturing the attention of media and PR outlets for brand features. Strategic Storytelling At the

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LEVERAGING INFLUENCERS: A DYNAMIC STRATEGY TO BOOST YOUR BRAND’S SEO

Brands continually seek innovative ways to enhance their online presence and drive website traffic. SEO stands at the forefront as it is key to unlocking visibility and relevance in the digital landscape. While traditional SEO techniques such as keyword optimization and backlink building remain crucial, a more contemporary strategy has been gaining traction: leveraging influencers.

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Celebrity Brand Ambassadorships: Trends and Pitfalls in PR

ChicExecs Co-Founder and Co-President Kailynn Bowling shares trends and pitfalls in PR with celebrity brand ambassadorships on Newsweek blog. Below is an excerpt from the piece. Three Upcoming Trends in Celebrity Ambassadorships Celebrity ambassadors might seem like an outdated public relations strategy, but this is a more established form of influencer marketing. Ambassador strategies are constantly

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