Our amazing lifestyle expert, Danica McAdam, featured five women-owned businesses giving back to nonprofits on KTLA5 with host Lu Parker for International Women Day. Check out these terrific brands and feel good knowing that a portion of your purchase goes to a worthwhile charitable organization. Congrats to all these exceptional brands! Starting off with Kyte BABY, who donated a […]
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Lydia Vargo, Senior VP of Elevate at ChicExecs, shares the seven biggest mistakes growing companies make with their retail strategy on Forbes blog. Enjoy this excerpt from the piece. There’s no need to learn from the school of hard knocks: set yourself up for success with a solid retail strategy. Avoid making these seven mistakes to craft a stronger, more
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Is it time to spread the word about your brand? While organic features are great, getting others, including the media and influencers, to sell for you as an affiliate can help you convert interest into sales. With a properly managed affiliate program you can drive more traffic to your business and website while simultaneously increasing
On International Women’s Day, we’re taking a moment here at ChicExecs to pause and reflect on the tremendous women that make our agency thrive. From the leadership team to the staff and fabulous clients, we know there’s plenty of reason to celebrate every day! We are born from a brand. ChicExecs founders Nikki and Kailynn grew
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ChicExecs Senior VP of Public Relations and Digital Marketing, Kristen Wessel, shares how to identify your business’s target audience on Forbes blog. Here’s a highlight from the piece. If you want a real competitive edge, it’s time to learn who your customers are and what they need. It’s time to build a stronger business—one with your customers as
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