Kristen Wessel, President of ExPR and ChicExecs Senior VP of PR and Digital Marketing, shares how a PR strategy can help experts build credibility and influence on Forbes blog. Below is a highlight to enjoy. Today, every expert worth their salt is online, making the professional landscape more competitive than ever. With countless pros in […]
Businesses always look for fresh approaches to connect with and captivate their intended audience. Amidst the buzz surrounding social media and various digital platforms, one marketing avenue stands out as a consistent performer: email marketing. Let’s explore why brands should seize the potential of email marketing to capture leads and engage customers effectively. Direct and
WHY EMAIL MARKETING IS KEY FOR CAPTURING LEADS AND CUSTOMERS Read More »
Brands continually seek innovative ways to enhance their online presence and drive website traffic. SEO stands at the forefront as it is key to unlocking visibility and relevance in the digital landscape. While traditional SEO techniques such as keyword optimization and backlink building remain crucial, a more contemporary strategy has been gaining traction: leveraging influencers.
LEVERAGING INFLUENCERS: A DYNAMIC STRATEGY TO BOOST YOUR BRAND’S SEO Read More »
ChicExecs Co-Founder and Co-President Kailynn Bowling shares trends and pitfalls in PR with celebrity brand ambassadorships on Newsweek blog. Below is an excerpt from the piece. Three Upcoming Trends in Celebrity Ambassadorships Celebrity ambassadors might seem like an outdated public relations strategy, but this is a more established form of influencer marketing. Ambassador strategies are constantly
Celebrity Brand Ambassadorships: Trends and Pitfalls in PR Read More »
Standing out from the crowd requires more than just offering great products or services. Establishing your brand as a thought leader in your industry can be a powerful way to elevate your credibility, gain trust, and attract attention from both customers and peers. But how exactly can you position your brand as a beacon of
HOW TO ELEVATE YOUR BRAND’S AUTHORITY THROUGH THOUGHT LEADERSHIP Read More »
It’s time for brands to shift gears and set their sights on the scorching season ahead. Summer isn’t just a time for beach trips and barbecues; it’s a prime opportunity for businesses to shine bright with strategic PR campaigns. Here’s why initiating summer PR strategies now is a winning move. Beat the Competition: Just like
WHY BRANDS SHOULD KICK START THEIR SUMMER PR STRATEGIES NOW Read More »
When seeking to pitch their products to retail buyers, brands face a vast array of competitors. In such a competitive landscape, the significance of quality lifestyle photography cannot be overstated. It is a powerful tool to captivate retail buyers, communicate brand identity, and ultimately secure valuable shelf space. Here’s why prioritizing quality lifestyle photography is
THE IMPORTANCE OF QUALITY LIFESTYLE PHOTOGRAPHY FOR BRAND RETAIL PLACEMENTS Read More »
Social media has become the cornerstone of marketing strategies for brands across all industries. Among the plethora of platforms available, Instagram stands out as a powerhouse for visual content sharing. With its ever-evolving features, Instagram continually provides new opportunities for brands to engage with their audience. One such feature that has taken the platform by
WHY INSTAGRAM REELS SHOULD BE YOUR NEXT MARKETING MOVE Read More »
In the bustling realm of digital marketing, two strategies stand out as pillars in driving online success: Search Engine Optimization (SEO) and Affiliate Marketing. Individually, they wield significant power in boosting visibility, generating leads, and driving conversions. But when combined, they form a robust strategy that can propel businesses to new heights. Understanding SEO and
HOW SEO AND AFFILIATE MARKETING COMPLEMENT EACH OTHER Read More »
Credibility serves as the cornerstone of thriving brands. It represents the trust consumers place in a brand’s capacity to fulfill its commitments, uphold quality standards, and operate with integrity. Establishing and nurturing credibility is an ongoing process, and strategic marketing arises as a powerful means to achieve this objective to attain this goal. Let’s explore
BUILDING BRAND CREDIBILITY Read More »
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