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The Challenge
A unique home goods brand needed to build its presence in the consumer market and secure an introduction to key media that would cover its offerings to raise overall awareness. The company turned to ChicExecs for its long-standing experience with lifestyle press and established relationships with national media.
The Strategy
Our team performed a PR awareness campaign focused on the customizable features offered to establish a strong media presence, offering samples to interested home and lifestyle press so they could get a firsthand look at the products for editorial review. The approach was to help bring attention to their targeted market to increase the brand’s direct-to-consumer e-commerce sales.
The Outcome
By focusing on the product’s unique nature and targeting specific editors and writers, the PR team secured 113 placements. This coverage resulted in 843 million online readership reach and 5.1 million online views. The client was positioned as a leader in providing customized gifts and accessories by telling their backstory and highlighting key product features.
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