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The Challenge
With a one-of-a-kind product, ChicExecs was tasked to conduct rigorous testing and pivoting to ensure we were getting the best results across all digital platforms for a food brand. This would include introducing the company to buyers and consumers with clear, catchy messaging that encouraged both to want to learn more.
The Strategy
Our digital marketing pros consistently stayed up to date on social media trends to guarantee the client was at the forefront of all algorithm updates. The team also found unique ways to highlight the client’s top selling points (i.e., female-owned, small business, and first in the U.S.). With an ads campaign, we were able to promote wholesale pricing and direct to consumers to ensure we were reaching as many audiences as possible.
The Outcome
The campaign’s success meant that the new brand increased its social media presence with nearly 3K new followers (and still growing!) while averaging 65.4K accounts reached per month and 1,600 engagements. Thus, this small business is one step closer to becoming a household name.
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