Retail PR & Digital Marketing

brand strategy

THE BEST WAYS TO INCREASE YOUR BRAND’S ONLINE VISIBILITY IN 2025

If there’s one thing every brand needs in 2025, it’s visibility. With more consumers shopping, researching, and engaging online, your digital presence needs to do more than just exist—it needs to stand out. Whether you’re a startup building brand awareness or an established company looking to stay top-of-mind, increasing your visibility online is the key

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HOW TO TURN A MEDIA PLACEMENT INTO LONG-TERM BRAND SUCCESS

Securing a media placement is an exciting milestone for any brand. Seeing your product or expertise featured in a reputable publication, online outlet, or television segment is a powerful endorsement that can build credibility and drive immediate attention. But what happens after the initial buzz fades? You need a strategic approach to turn media coverage

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HOW SEASONAL PHOTOGRAPHY CAN BOOST YOUR BRAND’S MARKETING EFFORTS

One of the most effective ways to keep your brand fresh and relevant is through seasonal photography—a strategy that aligns your visual content with the time of year, holidays, and changing consumer behaviors. Whether you’re promoting a product, service, or lifestyle, leveraging seasonal photography can elevate your brand’s marketing efforts and create stronger connections with

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THE ROLE OF SOCIAL PROOF IN GETTING YOUR PRODUCT ON STORE SHELVES

Getting your product onto store shelves isn’t just about having a great item—it’s about proving that customers already love it. That’s where social proof comes in. Retail buyers are looking for products that are more than just innovative; they want products with a built-in demand. From customer reviews to influencer endorsements, social proof plays a

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HOW TO TURN PRESS COVERAGE INTO HIGH-PERFORMING SOCIAL ADS

Press coverage is a game-changer for brand credibility, but it doesn’t have to end with the article, TV segment, or influencer mention. Repurposing media coverage into social media ads can amplify your reach, drive engagement, and boost sales. Here’s how to turn press features into high-performing social ads that generate real results. Highlight Credibility with

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