Retail PR & Digital Marketing

brand strategy

SOCIAL MEDIA MISTAKES BRANDS SHOULD AVOID

Social media has become an indispensable tool for brands to connect with their audience, build brand awareness, and drive engagement. However, the dynamic nature of social media requires brands to be strategic in their approach. Neglecting Consistency: Consistency is key in social media marketing. Neglecting to maintain a consistent posting schedule, tone, or visual identity […]

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THE CONNECTION BETWEEN PR AND ADS CAN INCREASE BRAND VISIBILITY

Establishing a strong brand presence is crucial for success in the competitive business world. Advertising and PR are two key components that play a pivotal role in shaping and maintaining a brand’s image. While these two disciplines are distinct, they share a symbiotic relationship that, when harnessed effectively, can propel a brand to new heights.

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LEVERAGING AFFILIATE MARKETING AND PR FOR AMPLIFIED SUCCESS

Brands constantly seek innovative ways to enhance visibility, credibility, and profitability. Affiliate marketing and public relations are two powerful strategies that can significantly contribute to achieving these goals. While these may seem like distinct approaches, their synergy can be a game-changer for brands looking to maximize their impact. Affiliate marketing and PR share a common

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WHY BRANDS SHOULD KICK-START THEIR HOLIDAY CAMPAIGNS NOW

The holiday season is approaching faster than we realize! For businesses, this means it’s time to start planning and executing holiday campaigns. Whether you’re focusing on PR, social media, paid social ads, SEO, or retail strategy, getting a head start can make all the difference in ensuring a successful and seamless holiday season. Public Relations:

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How To Determine What To Keep In Your Brand Strategy With A Limited Budget

ChicExecs Senior VP of Elevate, Lydia Vargo, shares how to determine what to keep in your brand strategy with a limited budget on Forbes blog. Enjoy this excerpt from the piece. As businesses plan for a “new normal,” the first thing they’re reviewing is quarterly budgets. In these tough economic times, there are sure to be some deep cuts

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