ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares her tips on the future of PR in 2022 on Forbes blog. Enjoy this overview from the piece. What’s on the horizon for PR? Follow these four steps to craft an effective PR strategy for 2022. 1. Create Personalized Pitches Here’s the good news: According to Muck […]
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ChicExecs Co-Founder and Co-President Nikki Carlson shares six tips to choose a give-back initiate for your brand on Forbes blog. Here’s an excerpt from the piece. There are so many benefits of creating a give-back initiative at your company. According to one survey (registration required), 71% of employees say they want to work at a business that
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ChicExecs Co-Founder and Co-President Nikki Carlson shares her tips on creating a successful 2022 marketing plan on Newsweek. Here’s a highlight from the feature. Not sure how to create your marketing plan for 2022? Follow these seven steps to make a marketing plan that will help you reach your goals quickly. 1. Review Your 2021 Plan
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ChicExecs Senior VP of Elevate Lydia Vargo shares five time for nurturing leads virtually on Forbes blog. Enjoy this highlight from the piece. In a world where it is no longer practical to connect with every prospect face-to-face, it is critical that as a business you embrace virtual growth as much as possible. In the 2020 Lead Nurturing Survey Report from
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ChicExecs Co-Founder and Co-President Nikki Carlson shares five organic social media metrics every company should be tracking on Forbes blog. Enjoy this brief excerpt from the piece. Let’s look at why social media metrics are so important and the five best metrics you should focus on to understand your true campaign performance. Why Do Social Media
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ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to write media pitch subject lines that capture journalists’ attention on Forbes blog. Enjoy this recap from the piece. If you’re sending out dozens of pitches and haven’t heard back, try tweaking your subject lines with these seven tips. 1. Avoid Spam Trigger Words Many email
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ChicExecs Co-Founder and Co-President Nikki Carlson shares her tips on building up your personal brand as a CEO on Forbes blog. Here’s a highlight from the article. As a leader, you have to curate an intentional brand for yourself. Every CEO quietly builds a personal brand of their own over time, but you have to gain
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ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares her three tips for making your media pitches stand out on Forbes blog. Below is a highlight from the article. A good media pitch can put your brand’s story in front of thousands of people. You can build brand awareness, get more traffic to your site
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ChicExecs Senior VP of Elevate Lydia Vargo shares how to vet clients to make sure they align with your company values on Forbes blog. Enjoy this excerpt from the feature. Do you accept every client that comes your way? It might sound backwards, but if you want to run a happier, more profitable business, you need to be choosy about the
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ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares six questions to ask potential PR agencies on Forbes blog. Below is an excerpt to enjoy. Make sure you ask a prospective PR agency these six questions before signing a contract. What’s Your Specialty? Every PR agency has a specialty. Some agencies are more talented at
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