This family-owned, friend-operated brand, headquartered in Miami, Florida, came to our agency to boost its presence in a crowded market. Established in 2009, they are known for developing fashion-forward, premium-quality pool and lifestyle products designed to make life more fun for everyone. Despite their extensive catalog and innovative offerings, including hundreds of new SKUs released each year, they struggled to break through the noise and gain the recognition they deserved. Their goal was to increase brand awareness, highlight their exclusive and unique products, and secure high-profile media coverage—especially for their one-of-a-kind motorized floats.

To capture media attention and engage their broad audience, we developed a strategic plan that aligned their diverse product lines with seasonal shifts in consumer interest. In the spring, we focused on pitching their pool floats, capitalizing on media outlets preparing for summer features. As summer transitioned into fall, we highlighted their inflatable chairs as perfect for dorm rooms and cozy indoor relaxation. In winter, we positioned their products as must-haves for holiday gift guides and cold-weather activities. This strategic approach, with its emphasis on the brand’s fun, innovative, and premium qualities, resulted in substantial media coverage across multiple platforms.

The results of our comprehensive Public Relations campaign exceeded expectations, delivering over 1,000 pieces of media coverage. This exposure reached a staggering 32.2 billion online readership, with 54.4 million views and 65,000 shares across major media outlets. High-profile placements in renowned platforms such as People, The Today Show, Good Morning America, USA Today, Cosmopolitan, BuzzFeed, and Martha Stewart amplified the brand’s visibility. This widespread media attention significantly boosted brand awareness, showcasing their fun, innovative products to a vast and engaged audience, leading to increased consumer interest and engagement across all product lines.