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October 28, 2024

PR VS. ADVERTISING: UNDERSTANDING THE DIFFERENCE AND WHY IT MATTERS

ALL, Trends & Tips /

Businesses often find themselves navigating a variety of strategies to promote their brands effectively. Public Relations (PR) and advertising are two of the most critical tools in this promotional toolbox. While they may seem similar on the surface, PR and advertising serve distinct purposes and can significantly influence how a brand is perceived and engaged […]

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LEVERAGING GOOGLE ADS TO SUPPORT YOUR INFLUENCER MARKETING CAMPAIGNS

ALL, Trends & Tips /

Influencer marketing is a powerful tool for connecting with your target audience through authentic, relatable voices. But to maximize the impact of your influencer marketing campaigns, you need to go beyond relying solely on influencers’ organic reach. That’s where Google Ads comes in. Combining influencer marketing with Google Ads helps amplify your message, increase visibility,

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