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December 13, 2023

MILLENNIAL SPENDING HABITS AND WHY BRANDS SHOULD TARGET THEM

Trends & Tips /

In the ever-evolving landscape of consumer behavior, one demographic stands out as a key player in shaping market trends and driving innovation – millennials. Millennials have emerged as a powerful force in the global economy, and their unique spending habits are reshaping the way businesses approach marketing and product development. Why Target Millennials? Millennials represent

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CONSUMERS PREFER RELATABLE SOCIAL MEDIA CONTENT OVER POLISHED PERFECTION

Trends & Tips /

A significant shift in consumer preferences has emerged. The era of polished, high-quality content dominating the digital sphere is gradually giving way to a new trend – the appreciation for authenticity and relatability. Consumers are now expressing a preference for content that feels genuine, unfiltered, and mirrors real-life experiences. This shift has profound implications for

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Why Mid-Tier Influencers Are Overshadowing A-List Celebrities

ALL /

ChicExecs Co-Founder and Co-President Kailynn Bowling shares why mid-tier influencers are overshadowing A-list celebrities on  Newsweek blog. Enjoy this excerpt from the piece. You might be familiar with TikTok-famous influencers like Charli D’Amelio and Bella Poarch, but these big-time influencers experience many of the same problems as celebrities. Their followings are so massive that it’s

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