ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares the ultimate debate on PR versus advertising on Forbes blog. Here is an excerpt from the piece. Not sure if PR or advertising is right for you? They’re separate disciplines, so consider their pros and cons for your situation. Understand these three differences to choose the right approach for your brand. 1. […]
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ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares five tips to use affiliate programs on Forbes blog. Below is an summary from the article. Editors receive dozens of product pitches every day. Make it easier to secure a coveted spot in their outlet by using these five tips to master affiliate links
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