ChicExecs was tasked with representing a new dog accessories brand with tremendous potential and a desire to gain PR exposure and retail space. The goal was to conduct a PR and Retail Strategy that coincided with each other to help the brand grow. We implemented a PR strategy to help boost brand awareness, which led to building credibility and demand for its products. Eventually, our retail partners requested samples of its beautifully designed dog products, and the brand found placement in major retailers throughout the country and online.

The brand received an overwhelming response from both the press and retailers. ChicExecs secured top media placements in Vogue, Medium, Romper, Newsweek, Forbes, Marie Claire, and Yahoo! Finance. We worked with influencers to gain awareness, including James Kennedy, Sarah Rose Summers, Molly McCook, Cameron and Lauren Speed Hamilton, Ashley Longshore, Nicole Williams English, and Hien Nguyen. Retail placements followed with the entry in nearly 20 locations nationwide.