ChicExecs was approached by a leading Australian skincare and suncare brand to help them break into the U.S. market. With no footprint established stateside (zero U.S. warehousing or banking), becoming an international player required us to open new doors and lay the groundwork for their entry into a new competitive marketplace. To establish itself as an international player meant exposing retailers and the media to its luxurious and nourishing product line while telling its origin story and highlighting its many health benefits. With extensive knowledge in the beauty industry, the ChicExecs team developed a targeted retail campaign focused on the brand’s natural ingredients and feel-good tropical vibe enjoyed year-round. 

The nuance of escaping to a destination far away enhanced the product profile to generate interest from retailers, with the goal being to have them ask for samples to review for potential retail placements. We successfully garnered national interest for our client’s products by establishing them as a cutting-edge beauty brand with benefit-rich offerings. Tapping into its reliance on fair trade ingredients and vegan, cruelty-free products helped secure a feature in Vogue Australia. The products in U.S. media proved crucial to placing them into numerous retailers nationwide. This increased name recognition gave them a positive entry into U.S. storefronts, enjoying their Australian foundation while gaining new ground in a new market.