A company in the arts and crafts industry approached ChicExecs when its social media accounts were unfortunately hacked. They needed to start a new ad account and pivot to creating new content, requesting guidance to jumpstart their social media activity again. Our team quickly began work to set up a new ad account and pixel, creating specific collection campaigns tailored for two audiences – the DIY crowd vs. crafters. Based on these differentials, we drove traffic to the best landing pages, making for a seamless transition to the new accounts while providing content of interest to their loyal customers.
ChicExecs started the client with a return on ad spend (ROAS) of 2.42. We grew it in a matter of months to 6.83 through leveraging best-performing creatives, best audiences (interests vs. lookalikes), testing new campaign types (ASC+), and adding a new creative format that wasn’t utilized before – the dynamic catalog carousel. This proved an excellent way to show customers products of interest based on the brand’s varied offerings.
