At ChicExecs, we love opening doors for brands looking to make their mark, and one recent client win showcases just that. Our haircare client came to us eager to expand into the U.S. market. They wanted to get in front of the right buyers and get secured on store shelves to build their visibility. With our deep industry connections and expertise in strategic retail placements, we were ready to guide their introduction into the U.S. market, ensuring the brand reached ideal retail partners who appreciate premium, innovative products.
Our team built a tailored strategy from the ground up that fit with the client’s brand goals! We first focused on finding stores that shared the brand’s values and would love its unique offerings. Erewhon quickly stood out as the perfect fit. Known for its commitment to health, sustainability, and high-quality standards, Erewhon prioritizes products that benefit both people and the planet. It was a natural match for our client’s all-natural, Australian-made products, which are cruelty-free, vegan, and sustainably packaged in PCR recycled plastic. Our team then crafted a plan to position our client’s product as a perfect fit for Erewhon. With everything in place, we made sure every detail of their presentation would resonate with the buyers. Through ongoing rotating retail pitches, we kept in close touch with Erewhon’s team, regularly sharing samples and emphasizing the unique value of the product. Our team’s focused approach and consistent follow-up demonstrated just how impactful a targeted retail strategy can be.
The outcome? Today, our client is proudly featured in all 10 Erewhon locations and on Erewhon.com! This significant achievement secured the brand a foothold in the U.S. market.
We’d love to achieve retail success for your brand too! We work closely with retail buyers who trust us to bring them exciting, standout brands. We’re passionate about helping new brands break into the U.S. market and grow. If you have specific stores in mind, let’s team up and make those retail dreams a reality. Connect with us today to explore the possibilities!
