Our PR team recently helped secure our supplement client a spot on Erewhon’s smoothie menu for the entire month of October! Known for catering to a health-conscious audience, Erewhon is a premier destination for premium products, making this placement a perfect fit for the client.
Erewhon isn’t just any grocery store—it’s an iconic Los Angeles-based destination for health-conscious shoppers, influencers, and celebrities. They carry premium products and follow cutting-edge trends in health and wellness. Erewhon attracts an audience that appreciates quality and innovation. Being featured on their smoothie menu is a major endorsement for any brand, signaling that the product is not only delicious but also aligns with Erewhon’s commitment to wellness.
For our client, landing a month-long spot on this exclusive menu during October—a time when consumers are eager for seasonal and health-focused offerings—was the perfect opportunity to elevate brand awareness and reach an engaged audience. Our PR team was able to make this happen, spotlighting our client’s product in the smoothie creation across all Erewhon locations.
While being featured on Erewhon’s menu is an achievement in itself, we knew that media exposure was key to driving traffic to the store and creating buzz around the launch. To elevate the visibility of the smoothie placement, our PR team secured a TV segment on KTLA, one of Los Angeles’ top morning shows. We made sure the focus was on our client, creating excitement and encouraging viewers to head to Erewhon to try the smoothie for themselves.
By securing both an exclusive month-long menu spot and a high-profile TV appearance, our PR team showcased their expertise in combining strategic partnerships with impactful media exposure.
If you’re looking to boost your brand’s presence and reach, ChicExecs can craft tailored strategies to help your product stand out and gain the recognition it deserves! Connect with us today!
