Retail PR & Digital Marketing

October 30, 2023

WHY BRANDS SHOULD HARNESS THE POWER OF MICRO-INFLUENCERS

Influencer marketing has become a dominant force in the advertising world. It has evolved beyond traditional celebrity endorsements, with a new class of influencers emerging: micro-influencers. These individuals, who typically have smaller but highly engaged followings on social media, have proven to be a valuable brand asset. Authenticity and Relatability Micro-influencers are often seen as […]

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