Retail PR & Digital Marketing

October 3, 2023

THE IMPORTANCE OF TARGETING GEN Z

Generation Z represents a significant and influential consumer group reshaping how businesses approach marketing and branding. With their unique characteristics, preferences, and values, Generation Z is a game-changer in marketing. They make up a substantial portion of the global population, surpassing both the Baby Boomers and Millennials. This sheer size means they have considerable purchasing […]

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