ChicExecs Co-Founder and Co-President Nikki Carlson shares five social media trends you need to follow on Forbes blog. Enjoy this highlight from the piece.
Social media isn’t a new strategy in the world of PR, but it’s constantly changing. After the firestorm of 2020, many brands quickly learned that social media can be a lifeline between you and your customers.
With a 10% surge in social media use during the pandemic, your business has more opportunities than ever before to connect with your audience. Whether it’s through Instagram, TikTok or even up-and-comer Clubhouse, your brand stands to gain a lot in 2021 on social media.
Not sure where to dedicate your focus this year? We predict these five trends will play a big role in social media success for 2021.
Act On Your Values
There was rarely a dull moment in 2020. What we’ve learned from last year is that going forward, brands have to quickly and transparently communicate their values.
The global tumult didn’t end with 2020. In 2021, consumers expect brands to show their true colors, standing up for what’s right and taking real action on it. For example, Airbnb endeared itself to customers by providing short-term housing during the pandemic
Quality Is Better Than Quantity
Chances are your brand posts a certain number of times every day or week. In 2021, social media platforms and followers care less about how much you post. At the end of the day, it comes down to quality.
Shorter, Helpful Content
The verdict is in: Customers prefer shorter, digestible content. But that sounds like a catch-22: how can you make higher quality content while keeping it short?
In 2021, your goal shouldn’t be trimming the word count. You should focus on streamlining the message of your social posts, focusing on quick, actionable tips that people can use. TikTok is famous for that very reason!
Social Commerce
Did you know that social commerce generated $22 billion in 2019 in the United States alone? With more people browsing social media, your business needs to be selling its goods on social media, too.
Instead of crossing your fingers and hoping your landing pages load quickly, use Instagram or Facebook’s social commerce features.
Interactive, Real-Time Content
Facebook Live, Instagram Live, YouTube Live and more are great avenues to share your brand in front of a live audience in 2021. But what’s different about going live in 2021?
One huge change is the jump to online events. In-person events are still too risky in most areas, so brands had to pivot their webinars, conferences and other events online. Instead of investing in pricey event software, many brands moved their events entirely to social media.
Read Nikki’s entire blog here.
