ChicExecs Co-Founder and Co-President, Nikki Carlson, shares how to get more sales from your brand’s email list this holiday season on Inc. Here’s a summary from the feature.
Effective email marketing requires nurturing a relationship with your subscribers. Done right, this can increase your conversions by a whopping 72 percent.
Make the most of your brand’s email list. Get that increase in revenue before the end of the year with these five email nurturing tasks to ring in some holiday cheer.
1. Segment your list.
Are you sending the same email to all your subscribers? That’s a recipe for an ROI disaster. Segmented emails get more clicks and opens, generating 760 percent more revenue than nonsegmented messages.
2. Personalize your email content.
Once you’ve segmented your list, you have the freedom to write hyper-personalized holiday emails.
Not only should you write different messages for each segment, but you’ll also want to write different content for each segment based on where they are in the customer journey.
3. Automate everything.
I’m not saying you have to send all these segmented, personalized emails yourself. Automation will help your team do email nurturing for the holidays at scale.
I like systems like HubSpot, which can connect with your customer database, analyze engagement and even organize subscribers in segments for you. This requires some upfront work writing your messages and scheduling them, but from that point on, your holiday sequences will work on autopilot.
4. Always split test.
Depending on the email, split testing can increase click-throughs by 127 percent. You should split test any email you send, but it’s especially important for holiday lead nurturing.
5. Use scarcity.
Nobody likes missing out on something great. That’s why using scarcity in your nurturing emails can boost holiday sales. Urgency and scarcity make your product appear more valuable, so use them!
Read Nikki’s entire blog here.
