Nikki Carlson, ChicExecs Marketing Agency’s Co-Founder/Co-President, shares why brands need influencer marketing in 2020 on Forbes blog.
Many marketers are saving a place for influencers in their marketing strategies this year. Influencer marketing helps brands tap niche content creators to promote certain products and services. Brands compensate influencers in exchange for promoting them to a targeted following.
Why? Because it works. Influencer marketing is a modern form of word-of-mouth marketing. Through influencers, your brand has the power to influence people’s purchasing decisions.
We all know 2019 was a big year for influencer marketing. So the question is: Is it on the decline in 2020? Should you invest your marketing dollars elsewhere? She explains that her vote is no.
“Influencer marketing is very relevant in 2020; it’s just upgraded in many ways for the new year. In a world where 80% of marketers say influencer marketing works, according to Mediakix, you have to create a smart strategy that boosts brand recognition for the best ROI possible.”
Brands Need Influencer Marketing in 2020 for Five Key Reasons
1. Be competitive. Statistically speaking, there’s a very good chance your competitors are already investing in influencer marketing. If so, that means they have an entire marketing channel at their disposal that you aren’t using.
2. Build immediate trust. It takes months of hard work to build trust with your audience. With an influencer, you have an immediate in with an audience that is primed to trust your message — 63% of customers aged 18-34 trust influencers more than branded advertising.
3. Create better content. Influencers connect with people for a living. They know what content resonates with their audience. Instead of racking your brain to write a sponsored post, let the influencer handle the content side.
4. Amplify and engage. Influencers are motivated to get more results for your brand, which means they’re more than willing to amplify your reach beyond one platform.
5. Boost revenue. Influencer marketing isn’t a “fluffy” marketing strategy. While 84% of marketers find that proving the ROI of influencer marketing is a challenge, some studies have found that the ROI is as much as $6.50 for every $1 spent.
While influencer marketing will remain powerful this year, it’s important to keep in mind that best practices can change on a dime, and that means what worked last year won’t necessarily work moving forward.
Read Nikki Carlson’s full Forbes blog for three helpful tips when implementing your 2020 influencer marketing strategy.